Branca International Invests in ALTR to Advance the Future of Drinking

The latest episode of BC Food News, hosted by Jennifer English, highlights the innovative partnership between Italian spirits company Branca International and beverage technology company ALTR. This collaboration aims to reimagine the future of the beverage industry through the application of molecular ethanol reduction technology, offering more control over alcohol content without changing the product's taste, structure, or aromatic profile. Branca International's President Niccolò Branca believes in a future that provides wider options for consumers and producers beyond simply alcoholic and non-alcoholic beverages. ALTR's technology aligns with this. The partnership also aligns with Branca's philosophy of combining tradition and modern innovation, a sentiment echoed by ALTR's CEO and Founder, Richard Schatzberger. The aim of this investment is to shape the next generation of beverages, ensuring quality and choice for consumers. https://edge.prnewswire.com/c/link/?t=0&l=en&o=4647241-1&h=224217530&u=https%3A%2F%2Fbrancainternational.com%2Fen%2Fhome-english%2F&a=Branca+InternationalPOST datahttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4647241-1&h=691936063&u=https%3A%2F%2Fwww.altrfltr.com%2F&[email protected]@brancainternational.comhttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4647241-1&h=2805722345&u=http%3A%2F%2Fwww.altrfltr.com%2F&a=www.altrfltr.com