Brand Bewitchery!

In this Marketing Over Coffee: We're joined by Park Howell, The World's Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting - Check out Ron on The StoryHow Pitch Deck and on Proverbs Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas. 8:45 - 9:53 Smart companies run on NetSuite by Oracle – the WORLD'S NUMBER ONE cloud business system. With NetSuite, you'll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. Get your free guide – Seven Actions Businesses Need to Take Now A single individual, a special moment in time, that changes their world 5 Primal Elements of Story: Timestamp, Location Stamp, Central Character, Action/Surprise, The Ah-Ha! 18:25 - 21:33 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. Get a 14 day trial and $25 ad credit FREE, sign up now! 10 Step Story Cycle System Business of Story .com Apple's Underdogs and Underdogs Work from Home Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.