Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands.Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Follow Erin Price on Linkedin at : https://www.linkedin.com/in/erin-price-5199008/Follow Sargento Foods on Linkedin at :https://www.linkedin.com/company/sargento/Follow Sargento foods online at : https://www.sargento.com/Erin answers the following questions : Can you share insights into your journey from Marketing Manager to General Manager of Consumer Products at Sargento Foods?How has your leadership style evolved throughout your various roles at Sargento?What are the key strategic initiatives you’re focusing on in your current role?How do you envision the Sargento brand evolving under your leadership?Can you discuss any recent product innovations that have been particularly impactful?How does Sargento leverage consumer insights to drive product development?How does Sargento differentiate its products in a competitive market?What emerging market trends do you believe will influence the cheese industry in the coming years?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.