Brand Designer Says Shopping Today Is Like Speed Dating with Products

Co-host Brad Forsythe interviews Darrel Rhea, Principal/CEO of Cheskin. Darrel Rhea is a Principal and CEO of Cheskin and a passionate spokesperson for the design research industry. He has been a pioneer in incorporating market research into the brand design and product development process. Rhea is considered one of America’s leading strategic design consultants, having extensive experience managing industrial design, product development and innovation, graphic design, and brand identity creation. His qualifications for this commitment include a degree in design and psychology, many successful years in graphic design and entrepreneurial endeavors, and over 20 years with Cheskin. Rhea is a producer and leader of professional development seminars for senior executives in marketing management, market research, and corporate design management at leading corporations including Pepsi, Kraft USA, General Foods, General Mills, Clorox, 3M, Andersen Windows, Procter & Gamble, Pillsbury, Frito-Lay, AT&T, Motorola, HP and many others. He lectures regularly with industry organizations such as the American Marketing Association, the Design Management Institute, the Industrial Design Society of America, the American Institute of Architects and the Art Center College of Design.