Brand is a Cheat Code in B2B Cybersecurity Marketing with Diana Rabba

She scaled Wix globally. Then jumped to cyber. Here’s the playbook. I sat down with Diana Rabba, VP Marketing at AccessiWay (ex-Wix, Exein), to unpack:  • How to scale growth across 20+ markets without losing authenticity    • Brand + community as the B2B cheat code for pipeline    • Why AI isn’t magic, but a multiplier for senior talent    • What it really takes to stay “future proof” in marketing Chapters 00:00 Diana's Journey in Marketing 02:52 Transitioning to Cybersecurity Marketing 06:07 B2B Marketing Strategies in Cybersecurity 08:57 The Impact of AI on Marketing 11:59 Favorite AI Tools for Marketing 15:07 Future of AI in Marketing 18:04 The Role of Humans in AI-Driven Marketing 20:56 Building Trust in B2B Marketing 23:58 Advice for Aspiring Marketers 27:00 Staying Future-Proof in Marketing