PODCAST · business
I Am Future Proof with Keaton Olson
by Keaton Olson
I talk to other leaders in B2B marketing about how we're staying future proof in the age of AI.
Episodes
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The New Approach to Memory and AI That Eliminates Hallucinations and Lowers Power Use
Most AI solutions today rely on massive data centers that consume unimaginable amounts of energy—and still struggle with hallucinations and inaccuracies. What if there was a different approach? In this episode, pioneering AI researcher David Sherwood uncovers a revolutionary software architecture...
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The Unexpected Path to VP of Marketing: A Conversation with Russell Reams
The Unexpected Path to VP of Marketing: A Conversation with Russell Reams Join us for a captivating conversation with Russell Reams, Vice President of Marketing and Client Services at Calligraphy. Russell shares his unique journey from early roles at Nabisco and UPS to leading marketing strategy,...
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From HubSpot’s Early Days to AI-Driven Marketing: The Evolution of Inbound with Nick Sal
From UN internships to HubSpot’s IPO to running a modern events + content agency. Nick Sal unpacks how he shifted from politics to social entrepreneurship, became an early HubSpot Academy leader, helped scale through INBOUND and partner ecosystems, and now builds high-impact webinars, field…
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From Product Manager to AI Founder with Yi Zhong
In this conversation, Yi, co-founder of Besimple AI, shares his journey from product management at Meta to founding his own AI company. He discusses the challenges and insights gained from his experience in the AI landscape, the importance of human elements in technology, and the evolving nature…
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From Commercial Manager to Closing $100K+ Deals With Governments with Temirlan Rakhmetzhanov
In this conversation, Tamerlan, co-founder and CEO of Armenta AI, shares his journey from being a commercial manager to leading an AI company focused on engineering compliance. He discusses the importance of compliance in the engineering sector, the expansion of his company beyond Kazakhstan, and...
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The Future of AI in Marketing and Sales with Vincent Roberts
In this conversation, Vincent Roberts shares his journey from a sales executive to the head of growth at US Digital Partners. He discusses the evolution of marketing strategies in the age of AI, emphasizing the importance of human connection in B2B relationships. Vincent highlights various AI…
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Brand is a Cheat Code in B2B Cybersecurity Marketing with Diana Rabba
She scaled Wix globally. Then jumped to cyber. Here’s the playbook. I sat down with Diana Rabba, VP Marketing at AccessiWay (ex-Wix, Exein), to unpack: • How to scale growth across 20+ markets without losing authenticity • Brand + community as the B2B cheat code for pipeline • Why AI isn’t magic,...
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The Power of Storytelling in B2B SaaS with Eric Campos
In this conversation, Eric Campos shares his journey into freelance marketing with a focus on cybersecurity and B2B SaaS. He discusses the challenges and rewards of helping businesses navigate the complex cybersecurity landscape, the importance of understanding niche markets like GRC, and how he...
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How to Scale Your B2B SaaS Brand With Sky Yang
The “Dead Internet” theory is no longer a theory. It’s happening. I sat down with Sky Yang, founder of Imagine AI, for the first episode of my new podcast, "I Am Future Proof." His take? As AI creates more and more content, our digital world is becoming a sea of generic noise. So how do you stand...
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