Brand Memory: The Key to Authentic AI

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how AI Agents and Brand Memory are reshaping the customer journey from first interaction to conversion.Our guest is Lautaro Cepeda, CRO at Personize.ai. Lautaro is leading research on engineering brand memory for AI powered sales and marketing, helping businesses blend customer context, AI reasoning, and brand identity to drive scalable growth.Key HighlightsWhat Is Brand Memory: Why brand memory is the foundation for authentic, trusted AI engagement in sales and marketing. High ROI AI Agent Use Cases: How AI Agents automate nurturing, follow ups, and enablement to improve conversion efficiency. AI Searchability: Why being discoverable by AI Agents and LLMs is becoming a critical growth advantage. In Person Networking Still Wins: Why human connection remains essential for founders even in an AI driven world. Research Cohort Opportunity: What HubSpot native companies gain by joining the research cohort as early design partners.Special Thanks to Our Partner:UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.