Brand messaging mission statement and message methodology

The things we say and do not think about the future of messaging in business. That is the title I would give my brand messaging mission statement, a flip on Jerry Maguire, and this episode is the whole thing: where I come from, what I believe, how I work, and who I will not work with. I share the short version of the road here: drummer, session player, producer, television, an infomercial, reality and talent shows, and what the culmination of hundreds of egos, budgets and personalities taught me about communication. I share the producer who hired me before I thought I was ready and why I loved his candor. And I share why I do not lead with album counts or book sales, because to me that is ego, and ego is usually fear. The methodology: messaging before marketing. Marketing builds the second, third and fourth floors while the foundation is unfinished, because that is where the money is. I would rather discover, audit and author the story first, then work on the delivery so it reads as your melody and not in unison with the ten people who said the same thing before you. The lines I will not cross: marketing you would not describe to the people you are marketing to; "you have to be scared of your dream" as advice; know, like and trust as a script; ten times anything; bestseller badges bought from robots; and "humbled to reach five thousand followers," which I believe insults follower number five. I close with how I try to message: in love, honor, humility, clarity, justice, patience and forgiveness. It is more than words to me. Written transcription, chapters and links: https://lorenweisman.com/2025/01/01/brand-messaging-mission-statement/ Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/ Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed. © 2011 to 2026 Loren Weisman. All rights reserved.