PODCAST · business
Wait What Really OK with Loren Weisman
by Loren Weisman
Wait What Really OK is a methodical, comical and informational podcast on brand messaging and optics, hosted by Loren Weisman. Each episode takes apart a misconception, a misunderstanding or a mistake in how people and businesses present themselves. I share what I see, why I see it that way and where the information came from, differentiating opinions from fact and the subjective from the objective. Topics include vetting the people who want to advise you, fake reviews and fake authorship, messaging before marketing, podcast guest solicitation tactics, transparency with AI, and building a brand and communication foundation that can hold up under scrutiny. There is no ask attached to this show: no like, no share, no follow, no download, no comment and no review. Try it. If you do not like it, turn it off. About the host: Loren Weisman is a brand communications and optics strategist working from Orlando, Florida. His background includes participation on over 700 albums as a drummer and p
Episodes
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Recording an Audiobook With My Daughter
(00:00:00) Getting Ready (00:02:16) A Pillow Fort Studio (00:04:27) Four and a Half Pages (00:06:52) Taking Direction (00:09:20) One Day, Zero Cost (00:11:46) A Bookstore in Paris (00:14:30) Create, Finish and Share (00:17:41) More Than an Audiobook Recording an audiobook with my daughter. This…
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Alphabet Animal Adventures Across America: A Book From Both of Us
(00:00:00) Writing the Book Together (00:12:22) Illustrations and Honorable AI (00:18:01) Publishing the Book Alphabet Animal Adventures Across America: A to Z with Friends, Foods and Places to Go. I haven't done a Wait What Really OK in a while, and what I'm sharing is the most proud thing I've...
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Fake Authors Using AI: Exposing Fake Authorship in the Age of AI
Two minute prompts do not make anyone an author. In this episode I share where I stand on the ads promising a finished book in minutes, why I believe the term author is losing its meaning, and how I separate using AI as a tool from using it to fake authority. I have written three books under my…
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Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority
I do not believe everybody has a book in them. If you do, and it is your story, this episode is what I would put in place before the writing is done, from my own three books: one self published, one hybrid and one with a major publisher. I open with the Amazon bestseller trick as I understand it:...
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Honest AI will not replace humans.
I am not anti AI and I am not selling it either. Recorded outside on a windy May afternoon, this one is my middle ground: where I believe AI can be something strong, where I see it already being abused, and what I think has to be in place for the first to win out. I start with 2003 and the music...
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How My Daughter Changed My Approach to Business Integrity
Nothing has had the impact on me that my daughter has, and this episode is where my foundation comes from, for anyone thinking about working with me. I share the parts of my early career I am not proud of: ghost drumming on albums I already knew were write offs, autotune standing in for a singer...
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Fake Amazon reviews and ways to see through them
Click the reviewer. That is where I start when a product has a wall of five stars, and this episode is the rest of what I look at before I believe a review, whether it is glowing or vicious. I share the patterns I see in bought and botted reviews: profiles with one or two reviews, the same…
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First Discovery steps I take with clients and onboarding approaches
Your voice, not a voice. This short one is how I start with a client, and a list of what I would ask of anyone doing your messaging, optics, strategy or marketing if it is not me. Too many people rebuilding a brand get dropped into a template that already existed, with the same "appear as an...
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Where has all the vetting gone?
Did you get screwed over, or did you allow it? Recorded on election day 2024 in one take, this is where I stand on the lack of vetting I see everywhere, and what I do instead. I share the CBD companies whose "third party" labs turned out to be owned by the product company under another name…
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Discerning and Defining a product manager role
Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager. They explore how product management impacts product...
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Google it or googling it does not provide authority answers
"Google it" is not proof. When someone tells you to Google something, they may own the first page, and the number one result is a popularity ranking, not an objective fact. This episode is what I do instead. I share the CBD years, when "Google it, here are the lab results" led to labs owned by…
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An artificial intelligence statement. What I use AI for and what I do not.
This is what I use AI for and what I do not, said out loud in February 2023, before most people were asking. It was recorded as a statement for the company I was part of at the time, and the position is still mine. The short version: I have not, do not and will not use AI to create my content, my...
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What is a brand communications and optics strategist?
Messaging before marketing. This episode is how I define what I do, as a brand communications and optics strategist, and it is not the only definition, but it is mine. I share why I believe the messaging foundation has to come first: the wording of your company, your product and your services,...
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Are most motivational and business coaches bad for you?
My answer is yes, most of them. Not all. There are people with the experience, the education and the ability to help a business. I believe the majority selling coaching right now are not those people, and this episode is how I tell the difference. If you need someone to motivate you to follow…
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Amazon best selling book claims and the 16,000 book categories
Best robot downloader for a few minutes. That is what I believe most "Amazon bestseller" claims come down to, and this episode is how the badge gets made and what I would do instead. There are around 16,000 categories on Amazon. Some publishers and book promoters advise placing a book in one with...
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More coaches on the sidelines than players on the field.
Before they played on the field, before they learned, many are now claiming they can coach it all. This episode is the good, the bad and the ugly of business, life, growth and success coaching as I see it in 2022, and it ends with a message to the coaches who are the real thing. I share why I...
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Sharing opinions instead of trying to state facts may help.
"I think, and here is why" opens a conversation. "You are doing it wrong" closes one. This episode is my case for sharing opinions instead of forcing them into facts, for engagement, for how people receive you, and for the algorithms and compliance that now read every word you post. I share why I...
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Amplified authentic opinions and intelligence to consider.
Opinions can be bought, and we have lost the sense of that when we listen. Recorded in January 2021, this is my case for what I call amplified authentic opinions: data built from people asked once and respected for their answer, instead of popularity that was purchased. I share why I do not see...
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Shop local shaming and small business messaging missteps.
"If you don't shop here, you don't care about your community." I saw that on a sign in Orlando in late 2020, and I will never shop there. Recorded on headphones after a microphone failure, this episode is why I believe shaming is a messaging misstep for small businesses, and what I would say...
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Brand messaging mission statement and message methodology
The things we say and do not think about the future of messaging in business. That is the title I would give my brand messaging mission statement, a flip on Jerry Maguire, and this episode is the whole thing: where I come from, what I believe, how I work, and who I will not work with. I share the...
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Strategic patience and pressure when preparing a launch
You get one first launch. After that, investors and press read every push as a second one and wonder what went wrong. Recorded two days before the November 2020 election, this episode is what I look at between the brand discovery and the launch date: the team, the time, the temperature, the…
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Do not vote if you do not want to vote. Voting is a right.
Not clickbait. Recorded about twenty days before the 2020 election, this short episode is about the messaging around voting, not about any candidate or party, and the view is mine: voting is a right, not a responsibility, and the shaming built around it closes more doors than it opens. I share…
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Mary Poppins Messaging and Practically Perfect Perceptions
Practically perfect in every way. Not perfect. After watching Mary Poppins with my daughter for the first time since I was a kid, that line became this episode: perfect messaging is impossible, it is a good thing that it is impossible, and the people selling you the secret to a perfect message…
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Authentic messaging introductions and impression perceptions
"Let's set up a one on one so I can see who to refer you to." Why? Over two weeks in the fall of 2020 I sat in the back of a run of networking groups, in person and on Zoom, to hear how people introduce themselves as things reopened. This episode is what I heard, the few who shone, and what I…
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Podcast guest soliciting and podcast host booking tactics
A podcast about podcasts. With around a million shows out there as of September 2020, this episode is both sides of the booking email: what I delete as a host, what I would send as a guest, and why I do not pay to be on anyone's show. As a host, the template pitch sent to fifty thousand people…
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Coaching with accountability and finding honorable coaches
Some coaching courses teach how to blame the client for what did not work, so the coach carries no liability. I believe that is immoral, and this episode is the paperwork and the questions I would put in front of any coach, consultant or strategist before paying, including me. I share the 2020…
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Messaging before marketing to create a sound foundation.
It may be time to put the brakes on your marketing. Not forever. Long enough to check whether the messaging under it exists. This episode is the problem I see in a high percentage of marketing engagements, and the checklist I would run before spending another dollar on ads, PR or a publicist. I...
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Reviewing authentically over demanding them for popularity.
Stop asking for reviews and start writing them. This episode is a different use for TripAdvisor, Google and Yelp: not to beg for five stars, but to build your own authority by reviewing other people's croissants, hotels, contractors and podcasts, subjectively and in your own voice. I share why...
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Success books explored for validity, authority and truth
"I've read 300 books on success." That was the lead from a speaker at a conference I was on, and he was not successful, so none of them worked. This episode is how I read a success book, from someone who wrote one with the word success in the title and meant it as a guide, not a promise. I share...
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Music Business ghost drumming. Being a ghost in the machine.
I cannot take credit for close to eighty percent of the recordings I played on. That was the deal. This episode is what ghost drumming was, how it worked, why I signed away my name starting in 1993, and what it taught me about messaging, credit and vetting. I share the first session, when a...
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ABOUT THIS SHOW
Wait What Really OK is a methodical, comical and informational podcast on brand messaging and optics, hosted by Loren Weisman. Each episode takes apart a misconception, a misunderstanding or a mistake in how people and businesses present themselves. I share what I see, why I see it that way and where the information came from, differentiating opinions from fact and the subjective from the objective. Topics include vetting the people who want to advise you, fake reviews and fake authorship, messaging before marketing, podcast guest solicitation tactics, transparency with AI, and building a brand and communication foundation that can hold up under scrutiny. There is no ask attached to this show: no like, no share, no follow, no download, no comment and no review. Try it. If you do not like it, turn it off. About the host: Loren Weisman is a brand communications and optics strategist working from Orlando, Florida. His background includes participation on over 700 albums as a drummer and p
HOSTED BY
Loren Weisman
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Frequently Asked Questions
How many episodes does Wait What Really OK with Loren Weisman have?
Wait What Really OK with Loren Weisman currently has 30 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Wait What Really OK with Loren Weisman about?
Wait What Really OK is a methodical, comical and informational podcast on brand messaging and optics, hosted by Loren Weisman. Each episode takes apart a misconception, a misunderstanding or a mistake in how people and businesses present themselves. I share what I see, why I see it that way and...
How often does Wait What Really OK with Loren Weisman release new episodes?
Wait What Really OK with Loren Weisman has 30 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Wait What Really OK with Loren Weisman?
You can listen to Wait What Really OK with Loren Weisman on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Wait What Really OK with Loren Weisman?
Wait What Really OK with Loren Weisman is created and hosted by Loren Weisman.
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