Brand Promos, Hedged on Kalshi | Meta's NEW Live Video Ads | Is Threads for Real?

Forme hedges its World Cup brand promo on Kalshi — the new shape of ecomm risk. Meta rolls out Live Video Ads at Cannes, influencers debut better-for-you cereal brand Backflip, and we ask: is Threads 500M real? Plus TJ Bongiorno guest-hosts .ON TODAY'S EPISODE OF ECOMM COWBOYDevan Welch (Growth Marketing, Kwasi Paul) — SEO, founder-led LinkedIn authority, high-intent email, PR, community referrals — and a DTC-to-retail-to-marketplace flywheel thesis. Built no-paid-ads muscle in adult-wellness and SexTech categories where ad platforms flat-out restrict you. We dig into what made Target on day one the right bet, what paid-restricted brands learn that easy-ads brands don't, and where refusing paid holds a brand back.Veronica Gelman (Co-Founder & CEO, Castaway Bed) — Old Bridge, NJ sleep startup behind a patent-pending motorized split-king bed for couples with "sleep incompatibility." Conceived it from her own problem — a light sleeper whose partner's snoring and movement, plus a five-year-old climbing into the middle, left her more tired than when she went to bed. After roughly a year with co-founder Michael Strem, Castaway launched April 13, 2026 and won a MUSE Design Gold Award. Glides apart on a button-press into two Twin XLs. ALSO ON THE SHOW- How to make $1M- Made in America merch- LEGO Pokémon Pokéball set (72154)- Read & React: the curious case of Krispy Kreme- Watch & React: The Age of Aura Farming by Gritcult- Watch & React: Tommy Melo — words matter- Color of the summer?- Hilary Duff is Bath & Body Works' new Fruit Fusion ambassador- A "trick" to click ads by wiping off an overlay- Moment of zen: Bank of America says take profits____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693