Brand Stands on Roe v. Wade: Crucial or Fatal?

With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in.Many people feel corporate brands need to take a definitive stand on these types of hot-button issue.There seems to now be a high level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.Mary Beth and Kelly agree there's a time and a place for companies to speak out on issues that are relevant to their business, interests and industries. And then there are times when it's absolutely not.They talk through companies that have taken a stand on Roe v. Wade specifically, and the criticism surrounding PR Firm Edelman and Zeno's advice to not.