Brand Strategy, Pottery, and the Power of Knowing Who You Are | Episode 50 with Michelle Getz

Chris sits down with Michelle Getz, brand strategist and potter from the Upstate South Carolina area, for a wide-ranging conversation about what it actually means to build a brand — and why most business owners are doing it backwards. Michelle breaks down the difference between branding and marketing, explains why so many entrepreneurs struggle to articulate what makes them different, and shares how she helps clients find the confidence to show up authentically and charge what they're worth. The conversation covers the creative process behind brand strategy, the unexpected parallels between mentorship and design, and why feeding ChatGPT your brand guidelines before asking it to write your social posts is a smarter move than most people realize. Michelle also talks about her pottery business, Temuna, the tactile joy of working with clay, and the vision she has for where her art is heading next. If you're in the early stages of a business, thinking about a rebrand, or just trying to figure out how to explain what you do in a way that actually lands — this one's for you.