Brand You: Build a Personal Brand Through Presence & Consistency | Nicole Hatherly & Brendan Wong

Leadership today demands more than expertise — it requires a presence and story that builds trust, credibility, and real influence. In this Lessons from Leaders conversation (brewed with Nespresso Professional), host Yasmin London sits down with Nicole Hatherly (brand & leadership strategist) and Brendan Wong (LinkedIn Careers Expert & News Editor) to unpack what “personal brand” really means now — and why Nicole argues the phrase is dead, even though the concept matters more than ever. You’ll learn how to clarify what you want to be known for, create consistent visibility without feeling cringe, and translate your value so others can explain it in one sentence. In this episode, we cover: Why “personal brand” needs a rebrand (and what it actually is) Reputation vs brand — and why consistency is your real brand Nicole’s True North process: signals → golden thread → making value visible How to build credibility + connection on LinkedIn (without chasing viral metrics) The rise of the CEO fluencer and what leaders must do now What to stop doing on LinkedIn (yes, including “broetry”) How personal branding will evolve by 2030 (AI, visibility, and narrative control) Guests Brendan Wong – LinkedIn Careers Expert & News Editor Nicole Hatherly – Award-winning brand & leadership strategist, keynote speaker Host Yasmin London – Founder of First Movers Co., keynote speaker & Cuppa TV host Subscribe for more Lessons from Leaders conversations and leadership insights. Part of our Cuppa.tv leadership series, this conversation is designed to inspire action and spark new ways of thinking. Because when we talk about what really matters, we create workplaces that matter. This episode is brewed with Nespresso Professional—because every workplace deserves a great cup of coffee. Nespresso Professional - Connecting over Coffee - https://bit.ly/nespressoprofessionallessonsfromleaders In a world where connection is often lost in the rush of daily operations, Nespresso Professional believes in the power of small moments to bring people together. Whether it's a pause between meetings or a shared conversation in the break room, coffee can be a catalyst for meaningful human interaction. We’re proud to support conversations that matter - because sometimes, the most impactful ideas begin with a simple cup of coffee. We have a range of high-quality commercial coffee machines designed to meet the needs of all sized business’. Chat to us in person at the next Cuppa event about how the perfect cup of coffee can elevate your business, or visit our website. Follow Cuppa.tv and join our Circle Community to stay in the know https://cuppa-community.circle.so/feed Want to speak further with our guest? https://cuppa.pickmybrain.world/browse-our-brains Linkedin: https://www.linkedin.com/company/cuppatv/ Instagram: https://www.instagram.com/cuppa.tv/ Facebook: https://www.facebook.com/enjoycuppa.tv