Brand Your Property Business For Success - With Oliver James

In this interview, Oliver and Jane look at why property investors often neglect the issue of personal brand, and why it harms their success to do so. Why perception matters so much, in property as well as other sectors, and why you must always prioritise and develop a strong and congruent brand presence. Oliver James is a passionate property brand advocate who discovered the key to growing a successful property business is through branding and marketing.  In 2018 he was regularly networking in the property sector and realised that the majority of property investors had no idea how they were being perceived in their marketplace.  His pockets were filled with a bunch of cheap looking cards with low quality logos on the back. The people he had just met were networking to meet investors to grow their professional property business, using amateur branding that sabotaged their success.  Jane invited Oliver to the Smart Connector podcast to highlight that if you neglect your brand, it will end up costing you a LOT more in the long run as your ideal clients will not understand your business or your fit in the sector you belong to.  Do you prioritise branding in your business? What does your brand say about you?