"Branded Podcast" World Radio Day EDIT [Voice Week]

from That's Y - Generazioni al Lavoro! · host Giulio Beronia

🔈 Perché dare voce ai brand attraverso il podcasting? Quali sono i trend e le best practice del branded podcast nell’integrazione delle strategie di marketing aziendale? 📻 Ma anche quali sono le differenze tra il catch-up radiofonico e la produzione originale di podcast e del podcast come prodotto culturale?🎙️In questo episodio speciale le voci degli ospiti dei workshop del World Radio Day 2024 che hanno testimoniato la loro expertise sul BRANDED PODCAST Andrea Borgnino Head of - Responsabile Podcast Originali RAI PLAY SOUND, Andrea Maltagliati Head of Production VOIS, Sara Poma Head of Chora Studio CHORAMEDIA, Rossella Pivanti Branded Podcast Producer e Formatrice🗣️ Sentire il confronto delle voci dei maggiori produttori di podcast oggi in Italia, credo aiuti a comprendere bene come si può dare voce al suono d'azienda: trend, prospettive future e nuove ri-mediazioni tra radio e podcast delineano lo stato dell’arte di questo settore e delle sue continue evoluzioni.📌Sempre con la voglia di sperimentare il mondo dell’audio per le esigenze di brand o organizzative: a volte in azienda si concentrano tante energie sul digital marketing e sui social media, dimenticandosi di avere a disposizione un altro canale pieno di opportunità; così come il valore aggiunto che l’uso della voce e dell’audio può avere anche per la comunicazione interna ed esterna dell’employer brand.🔗Approfondimenti: www.worldradioday.it/workshop/ per visionare tutti gli interventi dei workshop degli ospiti del World Radio Day che hanno affrontato nei vari panel anche i temi di Public Speaking, Radio Areali, Conduzione Radiofonica, Schedulazione Radiofonica e molto altro.FOLLOW ME! -------------> https://zaap.bio/thatsY IG: www.instagram.com/giulio_thatsyLinkedIn: www.linkedin.com/in/giulioberonia FB: www.facebook.com/ThatSyouth

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This episode was published on April 19, 2024.

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