Branded search in 2025 | Mordy Oberstein

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO.Follow Mordy👉Website - https://www.unifybrandmarketing.com/LinkedIn👉Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/👉Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/Bluesky👉Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social👉Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.socialPodcasts👉SERP’s Up - https://www.wix.com/seo/learn/podcast👉It’s New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFLChapters00:00 Introduction02:59 Sponsor: AlsoAsked04:24 Morty Oberstein's Return and Inside Jokes06:55 Defining Branded Search and Its Challenges15:59 The Complexity of Measuring Brand Search27:28 Nike's B2C Strategy and the Impact of COVID34:45 Balancing Trust and Skepticism in Branding35:54 Addressing Skepticism in Marketing38:01 The NFL and Brand Manipulation45:07 Skepticism in the Digital Age46:17 The Broken State of the Web and TV56:41 The Importance of Brand Alignment01:03:39 The Future of Brands in the Age of AI01:08:55 Conclusion and Upcoming Episodes