Branding and Marketing a Real Estate Family Business | Tom Ferry Podcast Experience

Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.   Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about: The best ways to introduce your kids to the real estate world Branding and marketing as a family Finding your ideal role in the company And when to pass the baton   If you’re interested in building up and passing down your business to the people you love, this is the episode to watch. Make sure you watch or listen, right here.