Branding for Small Business: How to Build a Brand That Connects | Episode 38 with Lauren "Yaya" Villano

In this episode of Sunday Afternoon Smokes, Chris sits down with Lauren Villano, founder of Branded by Yaya, to talk about what branding really means for small businesses—and why it’s much more than just a logo. If you’re an entrepreneur, business owner, or creative trying to stand out, this conversation breaks down how to build a brand that actually connects with people. Lauren shares her approach to brand design, focusing on the human side of business—your story, your values, and the experience you create for your customers. They also discuss: What branding is (and what it isn’t) Why your logo alone isn’t your brand How to create a consistent brand identity Common mistakes small business owners make When it’s time to rebrand your business The role of personality and storytelling in marketing Lauren also shares her journey from studying film and moving to New York, to building a creative business centered around helping others bring their ideas to life. Whether you’re just starting a business or looking to refine your brand, this episode will give you practical insight into building something that lasts. Connect with Lauren (Branded by Yaya): ⁠https://brandedbyyaya.com⁠ ⁠https://instagram.com/brandedbyyaya⁠ Follow the Show: https://instagram.com/sundayafternoonsmokes