Branding That Matters: How Creativity, Purpose & Bold Leadership Shape Culture with Cat How

In this episode, we sit down with Cat How, Founder and Executive Creative Director of How&How, a global branding agency with studios in London and Los Angeles. With a unique background as an award-winning journalist, design critic, and communication designer, Cat has built a career at the intersection of creativity, strategy, and cultural impact.Cat shares how great branding goes far beyond logos and visuals it's about creating meaningful connections, challenging convention, and building businesses that stand for something bigger. We explore the role of purpose-driven design, the future of branding, and why today's most successful brands are those willing to lead with authenticity, courage, and clarity.The conversation also dives into entrepreneurship, creative leadership, equality in the workplace, climate advocacy, and how businesses can use design as a force for positive change. Drawing on her experience leading a B-Corp certified agency and mentoring the next generation of creatives, Cat offers valuable insights for founders, marketers, designers, and business leaders alike.Whether you're building a brand, leading a creative team, or looking to make a greater impact through your work, this episode is packed with inspiration and practical takeaways.#CatHow #BrandStrategy #Branding #CreativeLeadership #Entrepreneurship #DesignThinking #Marketing #BusinessGrowth #CreativeBusiness #Leadership #WomenInBusiness #PurposeDrivenBusiness #BCorp #Innovation #Design #CreativeAgency #PodcastGuest #Podmatch #DesignWavePodcast