Branding With Boris - Ep. 02

from WTF Gym Talk · host Stuart Brauer

Amid the COVID-19 crisis, Boris and I jam on what it looks like when you can't lead with the material elements that made your brick+mortar fitness facility sellable. What do microgyms do when sales are significantly halted and retention becomes the biggest play? We look at other global brands and analyze how they are handling their messaging during this pandemic. Also, how to start thinking about your brand's messaging during this - knowing that it has to evolve beyond fitness.  Interested in brand work with Boris?  Contact him at www.metconcreative.com.au

What this episode covers

Amid the COVID-19 crisis, Boris and I jam on what it looks like when you can't lead with the material elements that made your brick+mortar fitness facility sellable. What do microgyms do when sales are significantly halted and retention becomes the biggest play? We look at other global brands and analyze how they are handling their messaging during this pandemic. Also, how to start thinking about your brand's messaging during this - knowing that it has to evolve beyond fitness. Interested in brand work with Boris? Contact him at www.metconcreative.com.au

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Branding With Boris - Ep. 02

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This episode is 52 minutes long.

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This episode was published on April 3, 2020.

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