Brandjitsu, with Michael Dargie
from Funnel Reboot Hosted by Glenn Schmelzle
Is your Brand truly memorable? Would a person who bought from you a year ago be able to recall your name or say what they found compelling about you? The reality is that a lot of brands are instantly forgettable. You don't have to wallow in a world of Meh - you can turn your brand into something memorable - we're going to hear a process that's been codified in a book that came out in 2025 called BrandJitsu. . Listen in as we delve into the book's process, which begins not with a funnel but with a Loop we've got to Embrace. We'll hear how to plumb the depths of our brand by thinking of it as an Iceberg. Lastly, we'll drill into a brand's DNA to find out how we can spread its unique outlook. Our guest was tired of working with brands that felt like they were screaming into the void, so he designed a process that let customers feel, remember, and advocate for a brand. He honed his methodology as a creative director, and founded the brand agency called Make More Creative to help brands that had this problem solve it outright. He is also Host of TheRebelRebelPodcast and Speaker and mentor for the Canadian Trade Accelerator Program. Let's go to Calgary Alberta to speak with Michael Dargie. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
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