Brandon Willington - Where U? Founder & 2025 Marketing Entrepreneur of the Year | How To Get Customers When Nobody Knows Who You Are

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Brandon Willington is the founder and CEO of Where U?, a marketing education company, and was named Young Entrepreneur of the Year in marketing in Australia in 2025. He climbed out of $300,000 in debt to reach eight figures, with revenue reported at $2 million a month and a 25% profit margin. Where U? teaches founders to run their own marketing instead of paying an agency, using three ideas (clicks, conversion, close) and ten principles. ➡️ Show Links https://www.instagram.com/brandon.lyads/ https://www.linkedin.com/in/brandon-willington/ ➡️ Podcast Sponsors Hubspot - https://hubspot.com/ Huel - https://huel.com/scott (Code: scott) NetSuite - https://netsuite.com/scottclary/ Framer - https://framer.com/design (Code: SuccessStory) LinkedIn Ads - https://linkedin.com/scottclary Cohesity - https://www.cohesity.com/datacloud Whatnot - https://www.whatnot.com/ Monarch - https://www.monarch.com/ (Code: success) Cash App - https://cash.app/ (Code: cashapp10) MyFitnessPal - https://podcasts.myfitnesspal.com (Code: SCOTT) Life at the Speed of Play - https://getmarksbook.com/success Noom - https://noom.com ➡️ Talking Points 00:00 – Intro 04:22 – Why He Chases Attention 05:44 – The Power of Polarizing Marketing 09:14 – When Attention Became a Strategy 11:24 – Building Big From Perth 17:26 – Why Entrepreneurs Need to Travel 19:01 – Reinventing Your Identity 28:37 – How to Outgrow Your Old Self 30:29 – The Goal Framework That Changed Him 31:47 – The $330K Debt Crisis 34:53 – Sponsor Break 38:18 – When an Investor Backs Out 42:31 – Staying Calm in Chaos 45:00 – How Not to Quit 47:22 – Why Most Agencies Fail 53:37 – Why Founders Must Learn Marketing 56:27 – How to Run Your First Ads 59:41 – The Lies Agencies Tell 1:02:33 – Sponsor Break 1:06:18 – How to Measure What Works 1:08:10 – What Kind of Advertiser Are You? 1:15:44 – Do All Businesses Need Ads? 1:18:47 – Are Emerging Ad Platforms Worth It? 1:19:52 – Money Gives You Options 1:23:40 – The Identity Crisis of Success 1:25:01 – Why Founders Struggle to Delegate 1:27:03 – The Power of Subtraction 1:38:10 – Comfort Will Keep You Small 1:39:31 – The Enemy Is Your Ego 1:40:28 – Advice for His Future Kids