Brant Did Riveting Research on Pumpkin Spice Lattes

Brant and Sherri discuss the popularity of pumpkin spice products, particularly lattes, during the Fall season. Brant suggests that the hype around these products is more just 'mass hysteria,' as sales tend to spike when they're first introduced, but drop significantly by October. Despite some listeners claiming they enjoy these products throughout the season, Brant insists that the popularity is largely due to hype and lying.Click PLAY to listen to the whole convo.