Brea Starmer: Redefining Work Around Highest and Best Use, Not Hours Logged episode artwork

EPISODE · Nov 20, 2025 · 45 MIN

Brea Starmer: Redefining Work Around Highest and Best Use, Not Hours Logged

from The Unmistakable Creative Podcast

Brea Starmer, founder of Lions and Tigers, challenges the outdated workplace model that measures face time over impact. Drawing from her experience as a mother of three running a company during COVID-19, she introduces the concept of "highest and best use"—a real estate framework adapted to human potential that prioritizes outcomes over hours logged. Starmer reveals why 11.5 million workers quit their jobs between April and June 2021 alone, with burnout as the number one driver and women of color disproportionately affected. She unpacks how traditional workplace structures fail parents, especially mothers, who navigate staccato schedules dictated by sick kids, COVID testing, and survival-mode 15-minute work chunks. Through Lions and Tigers' model of flexibility, inclusive culture, and organizational clarity, Starmer demonstrates why companies that center their people's actual needs achieve better collective results—and why the eight-hour workday built for a different era must be dismantled. Hosted on Acast. See acast.com/privacy for more information.

Brea Starmer, founder of Lions and Tigers, challenges the outdated workplace model that measures face time over impact. Drawing from her experience as a mother of three running a company during COVID-19, she introduces the concept of "highest and best use"—a real estate framework adapted to human potential that prioritizes outcomes over hours logged. Starmer reveals why 11.5 million workers quit their jobs between April and June 2021 alone, with burnout as the number one driver and women of color disproportionately affected. She unpacks how traditional workplace structures fail parents, especially mothers, who navigate staccato schedules dictated by sick kids, COVID testing, and survival-mode 15-minute work chunks. Through Lions and Tigers' model of flexibility, inclusive culture, and organizational clarity, Starmer demonstrates why companies that center their people's actual needs achieve better collective results—and why the eight-hour workday built for a different era must be dismantled. Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

Brea Starmer: Redefining Work Around Highest and Best Use, Not Hours Logged

0:00 45:18

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Unmistakable Creative Podcast?

This episode is 45 minutes long.

When was this The Unmistakable Creative Podcast episode published?

This episode was published on November 20, 2025.

What is this episode about?

Brea Starmer, founder of Lions and Tigers, challenges the outdated workplace model that measures face time over impact. Drawing from her experience as a mother of three running a company during COVID-19, she introduces the concept of "highest and...

Can I download this The Unmistakable Creative Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!