Break Your Business

Sign up for our next HVAC Sales and Business Webinar: https://sales.mysaleselite.com/frap-7172-6002 Episode Description: Break Your Business In this episode , Michael James Johnson dives into the counterintuitive concept of intentionally “breaking” your business to identify and fix weak points. Using relatable analogies, like the challenges of marriage, and real-world examples from his own experiences, Michael explains why successful businesses thrive on what breaks—and how to prepare your systems for unexpected opportunities. From overrun phone lines to inventory shortages, Michael shares actionable strategies to tackle common breakages in your business, including the transformative power of the “Vacation Test.” Discover how to shift your mindset, embrace the cracks, and build a company that not only survives but thrives under pressure. Plus, hear how these principles tie into Michael’s SOAR Coaching Program and how you can apply them to create a scalable, resilient business that’s ready for anything. If you’ve ever felt overwhelmed when things go wrong, this episode will change how you see breakages—and turn them into your greatest opportunities. Would you like to include a call-to-action or link to your coaching program in the description?