The Business Edge

🚀 JOIN HVAC PROFIT LABGet weekly live coaching, Profit Academy, video courses, pricing tools, templates, and practical guidance for growing a more profitable HVAC company.Get the workbook: https://lp.constantcontactpages.com/sl/YCQmkKOhttps://www.skool.com/hvac-sales-and-growth📘 GET THE PROFIT PLAYBOOKLearn how to price profitably, increase sales, stop leaking money, and build a stronger business.https://a.co/d/04ydABOUT MICHAEL JAMES JOHNSONMichael is an HVAC business consultant, bestselling author, speaker, and owner of a seven-figure HVAC company. After more than 20 years in the industry, he teaches contractors the practical sales, pricing, marketing, and operational strategies he continues to use in his own business.This channel helps HVAC contractors and home-service business owners:• Price for profit• Improve sales without high-pressure tactics• Increase average tickets• Generate more leads and referrals• Understand their numbers• Build better systems• Grow a company that doesn’t depend entirely on themSubscribe for practical business strategies from someone who is still doing the work.#HVACBusiness #HVACContractor #HomeServiceBusiness #BusinessGrowth #ContractorMarketing

🚀 JOIN HVAC PROFIT LABGet weekly live coaching, Profit Academy, video courses, pricing tools, templates, and practical guidance for growing a more profitable HVAC company.Get the workbook: https://lp.constantcontactpages.com/sl/YCQmkKOhttps://www.skool.com/hvac-sales-and-growth📘 GET THE PROFIT PLAYBOOKLearn how to price profitably, increase sales, stop leaking money, and build a stronger business.https://a.co/d/04ydABOUT MICHAEL JAMES JOHNSONMichael is an HVAC business consultant, bestselling author, speaker, and owner of a seven-figure HVAC company. After more than 20 years in the industry, he teaches contractors the practical sales, pricing, marketing, and operational strategies he continues to use in his own business.This channel helps HVAC contractors and home-service business owners:• Price for profit• Improve sales without high-pressure tactics• Increase average tickets• Generate more leads and referrals• Understand their numbers• Build better systems• Grow a company that doesn’t depend entirely on themSubscribe for practical business strategies from someone who is still doing the work.#HVACBusiness #HVACContractor #HomeServiceBusiness #BusinessGrowth #ContractorMarketing

JOIN HVAC PROFIT LABGet weekly live coaching, Profit Academy, video courses, pricing tools, templates, and practical guidance for growing a more profitable HVAC company.https://www.skool.com/hvac-sales-and-...📘 GET THE PROFIT PLAYBOOKLearn how to price profitably, increase sales, stop leaking money, and build a stronger business.https://a.co/d/04ydABOUT MICHAEL JAMES JOHNSONMichael is an HVAC business consultant, bestselling author, speaker, and owner of a seven-figure HVAC company. After more than 20 years in the industry, he teaches contractors the practical sales, pricing, marketing, and operational strategies he continues to use in his own business.This channel helps HVAC contractors and home-service business owners:• Price for profit• Improve sales without high-pressure tactics• Increase average tickets• Generate more leads and referrals• Understand their numbers• Build better systems• Grow a company that doesn’t depend entirely on themSubscribe for practical business strategies from someone who is still doing the work.

📘 Get my book, The Profit Playbook: https://a.co/d/04ydKfAnSelling doesn’t have to feel pushy, sleazy or fake.The best salespeople don’t pressure customers into buying something they don’t want. They ask the right questions, uncover what the customer actually needs and help them make a confident decision.In this complete sales training for business owners, I break down:• Why selling is really serving• The questions you should ask before presenting a solution• How to turn an estimate into a discovery conversation• Why customers buy results—not products or technical details• How to respond when someone says, “Let me talk to my spouse”• What “Your price is too high” may actually mean• How to explain value without immediately offering a discount• Why you should stop selling once the customer says yes• How to follow up without becoming annoying or pushy• What lost sales can teach you about your businessThese are practical sales strategies I’ve learned while building and operating a seven-figure HVAC company. Whether you own a contracting company, service business, consulting firm or local small business, these principles can help you close more of the opportunities you should be winning.Selling is not about manipulating people. It’s about understanding their desired result and helping them reach it.Subscribe for more practical training on sales, pricing, profit and growing a successful business.#SalesTraining #SmallBusiness #BusinessOwner #ContractorSales #Entrepreneurship

Stop guessing at your prices. Use my Pricing Tool to calculate what you actually need to charge: https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-9511Grow your HVAC business with The Profit Playbook! Inside, I share proven pricing, sales, and marketing plays that helped me scale a veteran-owned HVAC company to 7 figures.👉 Grab your copy on Amazon: https://a.co/d/6CQeg7HThe information in this video is for educational and informational purposes only and is not intended as legal, tax, or financial advice. Every HVAC business is different, and pricing strategies should be tailored to your specific market, overhead, and goals. Always consult with a licensed accountant, attorney, or financial advisor before implementing any pricing system in your business. I am not responsible for any decisions made or actions taken based on the information provided in this video.

Most business owners think they have a marketing problem, but the real issue may be fear, overwhelm, procrastination, and overthinking.In this episode, Michael Johnson breaks down the invisible wall that keeps entrepreneurs stuck and explains how to move past it. You’ll learn practical business marketing strategies, how customer acquisition cost works, why your existing customer database may be your most valuable marketing asset, and how to determine which advertising channels are actually producing results.Michael also explains how to create stronger social media content using hooks, customer testimonials, proof, and persuasive marketing messages that hold attention. Whether you are growing a small business, building a personal brand, running Facebook ads, or trying to attract more customers, this episode will help you stop overthinking and start taking action.Topics include:Business growth, small business marketing, social media marketing, customer acquisition cost, customer database marketing, lead generation, Facebook marketing, video marketing, marketing hooks, persuasive advertising, customer testimonials, fear of success, overcoming procrastination, entrepreneurship, pricing strategies, and growing a profitable business.

Most business owners think they understand profit… until the math proves otherwise.In this video, I break down a few business math scenarios that surprise a lot of contractors, home service business owners, and entrepreneurs. We’ll talk about why more customers does not always mean more profit, why doubling your money on ads may still be a loss, and how small changes in pricing, margins, and close rate can completely change your business.If you run an HVAC company, plumbing company, electrical company, or any home service business, this is the kind of math you need to understand before you chase more leads, spend more money on marketing, or lower your prices out of fear.Business growth is not just about selling more. It is about knowing your numbers, protecting your profit, and making decisions based on math instead of emotion.Watch the full video and see if you are looking at your business numbers the right way.📘 Check out The Profit Playbook by Michael James Johnson on Amazon💬 Interested in business coaching or Profit Academy? Comment below or send me a message.

Contact Michael Here: https://stan.store/michaeljamesjohnson/p/personalized-video-response-2rmgi1sb

Michael James Johnson HVAC Business

Get More Customer From Direct Mail/Postcards HVAC Michael James Johnson

How to make facebook ads that actually work. Michael James Johnson HVAC

Join us as we dive into the world of HVAC insurance with industry expert James Jenkins from hvacinsure.com. Discover the critical insights every HVAC contractor needs to know to protect their business and ensure peace of mind. From understanding the nuances of insurance policies to learning about risk management strategies, this episode is packed with valuable information. Don't miss out on the tips that could save your business from unexpected pitfalls. Subscribe now for more expert advice and industry secrets!

Find more from Ashley (and step into elevation): walktallelevation.comFear wears a lot of disguises — perfectionism, procrastination, “waiting until it’s ready.”In this episode, Michael Johnson sits down with Ashley Walker, executive coach and founder of Walk Tall Elevation, to talk about how fear quietly controls our business decisions — and how to finally take out the head trash that’s been holding you back.They break down:✅ How fear shows up as control and hesitation✅ Why perfectionism kills progress✅ The difference between “letting go” and “releasing”✅ How to rearrange the furniture in your mind for real success✅ How to build a business that serves your life, not consumes itIf you’ve ever felt stuck, overworked, or afraid to make the next move — this episode will set you free.

📘 Grab my book, The Profit Playbook👉 ⁠https://a.co/d/aq3gH7k⁠Inside the book, you’ll learn how to fix your messaging, pricing, and marketing to stop leaving profit on the table.💌 Get your postcards designed and mailed for you: https://hvac.mailboxroi.com/?am_id=michael6707Most HVAC and plumbing companies are wasting thousands on bad postcards that never get results. In this video, I break down real postcard examples from across the country — the good, the bad, and the ones that actually get the phone to ring.You’ll learn:✅ What trust signals make homeowners feel safe calling you✅ How to design mailers that build instant credibility✅ The “Trust Me Bro” mistake that kills response rates✅ How to use reviews, photos, and storytelling the right way✅ My favorite postcard designs that get jobs on the calendarIf you’re serious about growing your home service business, this video will help you turn every mailer into a money maker.

Order The Profit Playbook on Amazon: https://a.co/d/gOKg4QnWork with Brian (Mention This Video): https://overview.adhenge.com/Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality.

SummaryIn this conversation, Michael Johnson discusses strategies for HVAC professionals to prepare for the slow season by securing maintenance agreements and following up with customers on declined services. He emphasizes the importance of proactive scheduling and customer service to ensure a steady flow of business even during slower months. The conversation highlights practical tips for maximizing revenue and minimizing the impact of seasonal fluctuations in demand.

SummaryIn this conversation, Michael discusses the essential elements of running a successful business, focusing on customer acquisition, pricing strategies, and the importance of nurturing customer relationships. He emphasizes the need for effective communication, the power of scarcity and urgency in marketing, and the significance of building trust through guarantees. Michael also shares practical tips for leveraging referrals and connections to boost business growth, as well as strategies for securing future business opportunities.Chapters00:00 Overcoming Fear and Procrastination00:37 The Importance of Customer Relationships04:45 Creating Scarcity and Urgency in Offers19:57 Creating Comfort Through Guarantees23:38 The Importance of Speed in Sales25:15 Reframing Your Elevator Pitch30:58 Leveraging Referrals and Dream Connections34:59 Internal Contests to Boost Employee Engagement35:16 Securing Tomorrow's Money39:10 Creating Personalized Customer Experiences

SummaryIn this conversation, Michael Johnson shares his extensive experience in the HVAC business, focusing on strategies to generate leads and effectively engage customers. He emphasizes the importance of maintaining a robust customer list, crafting meaningful messages, and the impact of branding on customer perception. Johnson provides actionable insights on outbound calling and the necessity of creating a compelling brand story to build trust and attract clients. He concludes by inviting listeners to participate in future discussions and join his HVAC mastermind for further learning and growth.https://www.skool.com/hvac-sales-and-growth-1439

Book A Meeting With Michael:https://calendar.app.google/pvtKj7FUAddgPuAH8In this conversation, Michael shares his transformative journey from struggling with his air conditioning business to achieving significant success. He emphasizes the importance of self-management, identifying oneself as the bottleneck in business growth, and the necessity of creating standard operating procedures. Michael discusses the value of focusing on high-impact tasks, empowering employees to learn from their mistakes, and understanding the four pillars of profit. He concludes by highlighting the significance of knowing your 'why' in business and how it can drive success.

In this conversation, Michael James Johnson HVAC Tech discusses essential strategies for protecting a company from liabilities associated with employees driving vehicles and managing property damage. He emphasizes the importance of having proper documentation, insurance information, and relationships with service providers like tow companies. Additionally, he highlights the significance of using technology, such as dash cams and documentation apps, to safeguard against potential claims and liabilities.takeawaysYou need to protect yourself from vehicle liabilities.Have a folder in the vehicle with essential documents.Include a copy of your insurance in the vehicle folder.Create a checklist for employees in case of an accident.Establish a relationship with a reliable tow company.Dash cams can provide crucial evidence in accidents.Document everything with photos, signatures, and recorded calls.Liability for property damage can last up to 10 years.Always write down what was not done on invoices.Using technology can help protect your company and employees.

Are you working non-stop but your bank account still isn't growing?You're not alone — most HVAC, plumbing, and electrical companies are losing thousands without even realizing it. In this video, I walk you through real job costing — the hidden steps that separate profitable companies from those stuck on the hamster wheel.✅ Learn why just "charging enough" isn't enough.✅ Discover the two biggest mistakes that drain your profits.✅ Find out how a simple tweak to your overhead calculation can double your margins.If you want to stop guessing and start growing real wealth in your business, it starts with knowing your numbers the right way.👉 Want help building a pricing system that actually grows your company and your income?Book a free Discovery Call with me here:🔗 https://calendar.app.google/LNyh1eE8biYRhaH98Inside the call, we’ll break down your numbers and see how much profit potential you’re really leaving on the table — and how to fix it fast.🛠️ Resources Mentioned:Know Your Numbers Course (More info on the call!)My HVAC Job Costing Tool👥 Join a community of contractors just like you, all committed to growing smarter, stronger businesses.Hashtags (add at the bottom of your YouTube post):#HVACBusiness #JobCosting #KnowYourNumbers #ProfitGrowth #PlumbingBusiness #ElectricalBusiness #ContractorSuccess #HVACPricingWould you also like me to give you a second shorter version (for Facebook or if you want an even quicker YouTube description)?It can be smart to have both depending on where you post! 🔥Would you like that?Description:

link to our Business Growth Communityhttps://www.skool.com/hvac-sales-and-growth-143900:00 Overcoming Sales Objections00:30 Strategies for Closing More Deals01:40 Introduction to Objection Handling08:39 Understanding Objections in Sales08:57 The Four Main Objections13:08 Handling Time Objections20:23 Handling Price Objections

To Purchase The Pricing Tool Here:https://sales.mysaleselite.com/home-page-page-8982-2741-1552-5499-7037-951100:00 Understanding Job Pricing in Home Services01:48 Calculating Actual Costs for HVAC Jobs06:30 Incorporating Overhead into Pricing08:04 Determining Profit Margins Effectively10:15In this conversation, Michael Johnson provides a comprehensive guide on how to accurately price jobs in the home service industry, particularly HVAC installations. He emphasizes the importance of understanding actual costs, including equipment, labor, and overhead, rather than relying on competitor pricing. The discussion includes practical examples and calculations to illustrate how to determine a fair price that ensures profitability.

SummaryIn this conversation, Michael Johnson discusses the effectiveness of Facebook ads for businesses, emphasizing the importance of understanding the nature of Facebook advertising, the need for quick responses to leads, and the significance of branding. He shares insights on how to optimize Facebook ads for better lead generation and customer engagement, highlighting the long-term benefits of building a customer list through effective follow-up strategies. Johnson concludes by affirming that Facebook ads can work if executed correctly, providing actionable tips for business owners.

20 Business Lies We Tell Ourselves (That Keep Us Broke)

Book a call with me: https://calendar.app.google/cHMPyzvTWzrMZXYb700:00Unlocking the Secret to Profitability03:13Understanding Average Ticket and Its Importance06:03Breaking Down Average Ticket by Technician08:53Identifying and Training Underperforming Technicians11:41Conclusion and Next Steps for Business GrowthIn this conversation, Michael Johnson discusses the critical factors affecting profitability in HVAC and service businesses, emphasizing the importance of understanding and monitoring the average ticket. He explains how breaking down average ticket data by technician can reveal performance issues and opportunities for training. The conversation highlights the need for business owners to actively engage with their team and ensure that they are providing multiple options to customers to enhance profitability.

Here’s the brutal truth:Being trustworthy isn’t enough. If you want to grow your home service business, you have to look trustworthy before the first word is ever spoken.In this video, Michael Johnson shares 7 trust-building strategies your competitors are quietly using to get more calls, more bookings, and better customers.🎯 What you’ll learn:Why fast responses matter more than perfect grammarHow a chef's coat and a baby stroller can teach you about salesThe trust psychology that no one’s teaching contractorsWhy transparent pricing and objection-handling testimonials convert better than discounts00:00 Building Trust in Business06:07 The Importance of Company Storytelling10:44 Enhancing Trust Through Quick Responses12:15 Warranties and Transparent Pricing15:01 The Power of Testimonials17:09 Establishing Credibility Through Teaching

Struggling to close HVAC deals because homeowners say "I need to think about it"? This masterclass will change the game.In this free HVAC sales training, Michael James Johnson—Air Force veteran, HVAC business owner, and sales coach—reveals the TRUST Sales Process that’s helping HVAC companies across the country boost close rates without sounding like salespeople.If you're tired of price objections, low conversions, and customers ghosting you, it's time to shift how you sell.🔧 What You’ll Learn in This HVAC Sales Masterclass:✅ Why homeowners hesitate—and how to earn their trust fast✅ The 5-step TRUST Sales Process: Talk, Relate, Understand, Solve, Tailor✅ How to position yourself as the expert—not just another quote✅ Proven ways to handle objections without pressure tactics✅ How to win more jobs before the summer rush hitsThis isn’t about scripts or high-pressure sales. It’s about being trusted—and turning that trust into profit.👇 Watch now and transform how you sell HVAC in 2025

Think you can’t raise your HVAC prices because “everyone in my market just goes for the cheapest option”? That’s a lie that’s holding you back. After coaching hundreds of HVAC business owners—from Los Angeles to New York—I can tell you that price isn’t the real issue.In this video, I’ll break down:✅ Why customers actually choose a company (it’s NOT just price)✅ How top HVAC businesses charge premium rates and still win jobs✅ The mindset shift you need to grow past cheap competitorsIf you’re tired of competing on price and want to start making real profit, this video is for you. Let’s fix this.💬 Drop a comment: Do you believe price is your biggest obstacle? Let’s talk about it!🔔 Subscribe for more HVAC business growth strategies!

Want to increase your revenue without wasting money on ads? In this episode, I break down the four simple moves that can skyrocket your business growth—without relying on Google or Facebook. Whether you're running an HVAC business or any service company, these strategies will help you close your revenue gap and scale FAST. Learn how to increase customer frequency, boost referrals, raise your average ticket, and price your services for maximum profit—all while delivering insane value to your customers.💡 Bonus: I reveal a game-changing way to use AI to analyze your customer data and optimize your business strategy. Don't miss this!

If you’re not selling service plans, you’re leaving serious money on the table! In this episode, Michael Johnson and Brandon Brown dive deep into why maintenance agreements are the key to building a profitable, stress-free HVAC business. Learn how service plans create predictable income, boost your company’s value when selling, and keep customers coming back year after year.Michael and Brandon share battle-tested strategies on:✅ How to price and structure your service plans for maximum profitability✅ The easiest way to start selling them TODAY without overcomplicating the details✅ Why monthly memberships outperform annual payments (and make customers stick)✅ The best time to advertise maintenance services—get ahead of your competition!✅ How to train and incentivize your techs to close more service agreements on every call✅ The secret to making your HVAC company a no-brainer choice for replacementsWhether you're just starting out or already have a service plan in place, this episode is packed with actionable tips to grow your revenue and future-proof your business. Don’t wait—your competition isn’t!🔗 Ready to take action? Join our HVAC coaching program and get one-on-one guidance from industry pros. Link in the comments!🎧 Listen now and start locking in long-term profits! 🚀https://calendar.app.google/xYTNuDE9BzrL7Gc97

Clickbait Video Description for Social Media Marketing for Business🚀"STOP Wasting Money on Social Media Ads! Do THIS Instead…" 🚀🔥Struggling to get leads from social media? You’re probably making these common mistakes thatkill your ROI! In this video, I’ll show you thesecret formula that top businesses use to turnviews into PAYING customers 💰📈.👉 Learn:✅ The#1 mistake businesses make with social media marketing (and how to fix it FAST)✅ How to craft posts thatsell without sounding salesy✅ The3-step system for turning clicks into customers✅ Whyboosting posts is a waste of money (and what to do instead)💡If you’re running ads, posting daily, and STILL not getting results… this video is for YOU!🔔 Watch now andstart making social media WORK for your business! #SocialMediaMarketing #MarketingStrategy #BusinessGrowth 🚀

ninjava.com/guide Use Code: JOHNSON100 for an Exclusive Discount! Discover how virtual assistants are transforming the home service industry. Learn to streamline your operations, save hours of time, and boost your revenue with expert-backed strategies. Don't miss this game-changing guide—your business deserves it! About the Podcast Welcome to the podcast that’s transforming the way home service professionals do business! Whether you’re in HVAC, plumbing, electrical, or any other home-based industry, this podcast delivers actionable strategies, real-world insights, and inspiring success stories to help you scale your business and thrive in a competitive market. We cover topics like: Marketing and sales tactics to boost your leads and close more deals. How to leverage virtual assistants to save time and streamline operations. Pricing strategies that maximize your profits without scaring off customers. Overcoming common business challenges like staffing, scaling, and competition. Hosted by industry veterans who have been in the trenches, this podcast is for anyone looking to grow their business, work smarter, and create long-term success. Whether you’re just starting out or already running a 7-figure operation, you’ll find practical advice and game-changing ideas here. Tune in and let’s build the business you’ve always dreamed of—one episode at a time. #HVACPodcast #BusinessGrowth #HomeServiceSuccess #Entrepreneurship

To Book A Call with Mark Cantrell Visit https://upwardbound.media/calendar In this episode of the Business Edge podcast, Michael Johnson interviews Mark Cantrell, an HVAC expert turned marketing strategist. They discuss the importance of acquiring and retaining customers in the HVAC industry, sharing insights from Mark's journey from technician to service manager and eventually to marketing agency owner. The conversation covers effective marketing strategies, the significance of community engagement, and the role of automation in streamlining business processes. Mark emphasizes the need for HVAC businesses to communicate effectively with homeowners and to leverage social media for growth. The episode concludes with practical advice on nurturing leads and the importance of customer reviews. Takeaways Getting more leads is essential for HVAC businesses. Mark's journey from technician to marketing expert is inspiring. Effective communication with homeowners is crucial. Social media engagement can drive business growth. Automation can save time and improve efficiency. Customer reviews are vital for building trust. Community involvement enhances brand visibility. HVAC businesses should focus on customer care. Understanding homeowner needs is key to marketing success. Mark's agency aims to help ethical HVAC companies succeed. Chapters 00:00 Introduction to HVAC Success 02:52 Mark Cantrell's Journey in HVAC 05:20 Transitioning to Marketing for HVAC 08:07 Effective Marketing Strategies for HVAC Businesses 10:55 Communicating with Homeowners 13:36 Building Trust Through Understanding 16:44 Engaging with the Community 19:35 The Importance of Social Media Engagement 22:38 Lead Nurturing and Follow-Up Strategies 27:07 Building Trust Through Genuine Inquiry 28:14 Leveraging YouTube for Customer Engagement 30:06 The Importance of Automation in Business 34:21 Crafting Effective Communication for Reviews 37:29 Utilizing AI for Customer Interactions 42:36 Supporting HVAC Companies with Integrity 45:25 Local Marketing Strategies for HVAC Businesses

Description: Join Our Webinar Here: https://sales.mysaleselite.com/frap-7172-6002 Are you leaving money on the table in your HVAC business? In this video, we reveal a powerful sales strategy that can boost your closing rate by up to 70%! Discover how to transform your estimates into a “menu” that gives customers the confidence to choose you over the competition. From consultative selling techniques to handling objections like a pro, you’ll learn actionable tips to close more deals, build trust, and grow your business. Don’t miss these game-changing insights—watch now and start winning more sales today!

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠ Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing 💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠ Discover the secrets to mastering HVAC sales and growing your HVAC business with proven follow-up strategies. Learn how to nurture leads, automate follow-ups, and turn long-term prospects into paying customers. Whether you’re struggling to close HVAC leads or looking to streamline your sales process, this guide will show you how to leverage automation, improve customer retention, and boost your bottom line. Perfect for HVAC contractors, business owners, and anyone ready to take their HVAC business to the next level. Don’t miss out on these actionable tips to increase HVAC sales and scale your business.

Sign up for our next HVAC Sales and Business Webinar: https://sales.mysaleselite.com/frap-7172-6002 Episode Description: Break Your Business In this episode , Michael James Johnson dives into the counterintuitive concept of intentionally “breaking” your business to identify and fix weak points. Using relatable analogies, like the challenges of marriage, and real-world examples from his own experiences, Michael explains why successful businesses thrive on what breaks—and how to prepare your systems for unexpected opportunities. From overrun phone lines to inventory shortages, Michael shares actionable strategies to tackle common breakages in your business, including the transformative power of the “Vacation Test.” Discover how to shift your mindset, embrace the cracks, and build a company that not only survives but thrives under pressure. Plus, hear how these principles tie into Michael’s SOAR Coaching Program and how you can apply them to create a scalable, resilient business that’s ready for anything. If you’ve ever felt overwhelmed when things go wrong, this episode will change how you see breakages—and turn them into your greatest opportunities. Would you like to include a call-to-action or link to your coaching program in the description?

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠ Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠ Excellence isn’t a destination—it’s a journey we create for our customers, step by step. Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don't just aim at scaling your HVAC business-they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don't just aim to survive-thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let's grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don't just aim at scaling your HVAC business-they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing 💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don't just aim to survive-thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let's grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Sign up for our next HVAC Sales and Business Webinar: ⁠https://sales.mysaleselite.com/frap-7172-6002⁠ In this episode, Michael Johnson sits down with Jen McKee, the powerhouse behind Kee Hart Marketing https://keehartmarketing.com/, to dive into the art and science of social media for trade businesses. Known for her innovative approach to storytelling and content creation, Jen has revolutionized how HVAC, plumbing, and other trade companies connect with their audiences online. With a deep understanding of what engages viewers—spoiler: it’s not stock photos of HVAC units—Jen shares practical, actionable tips for building a relatable brand, telling compelling stories, and turning social media into a powerful lead-generating tool. If you’ve ever wondered how to create engaging content that resonates with homeowners and grows your business, this is the conversation you don’t want to miss! 00:00 Introduction to Social Media Marketing for Trades 03:00 Jen McKee's Journey into Social Media Marketing 05:53 Storytelling in Non-Emotional Industries 08:57 Creating Engaging Content Without Extra Time 12:01 The Importance of Authenticity in Content Creation 14:52 Understanding Your Audience and Their Needs 17:58 Navigating Negative Feedback on Social Media 20:58 The Long Game of Social Media Marketing 24:01 Effective Strategies for Social Media Success 26:57 Getting Started with Social Media Marketing 30:11 Conclusion and Resources for Further Learning Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 In Our HVAC Mastermind Community you will leanr how to sell HVAC, HVAC business marketing, and HVAC Business Pricing 💡 HVAC Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 HVAC Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Interview on the Beyond Your Why Podcast Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $497/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Generate more money in your HVAC Business using these money levers. For more profit producing ideas visit our 60 profit producing ideas page here: ⁠https://app.warplan.com/60ppi/michaeljamesjohnson⁠ Michael James Johnson HVAC Technician and HVAC Business Coach

Join me Today as I talk to Sean Chapman of Chapman HVAC in Cleveland, Oklahoma www.chapmanhvacok.com Sean's story is a story of community connections and servantthood. Let's take a listen! Struggling to grow your HVAC business? At HVAC Sales and Growth, we provide HVAC business coaching and HVAC business sales training designed to turn your challenges into successes. Our proven strategies don’t just aim at scaling your HVAC business—they make it a reality. https://michaeljamesjohnson.com/home-page-page-8982-2741 💡 Sales & Marketing Masterclass: Unlock the secrets to effortless selling. 💡 Sales Mindset Course: Transform your thinking to maximize profits. 💡 HVAC Pricing Course: Learn HVAC pricing strategies to secure profitable deals. 💡 Weekly Q&A Calls Get answers to your biggest HVAC business challenges. 💡 1-1 Strategy Call with Ariel Robinson: Receive tailored HVAC sales training to accelerate growth. Join a community of HVAC business owners dedicated to driving sales and increasing profits. Total value: $27,500. Start today for just $397/month. **Are you ready to eliminate the pain points in your HVAC business and scale effortlessly?** Join HVAC Sales and Growth now and start turning your HVAC business into a high-revenue powerhouse. Your path to success starts here. 👉 **Enroll Today:** [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) 👈 ### Why This Program Works: ✅ **HVAC Business Coaching:** Build a competitive HVAC price book to boost profitability. ✅ **HVAC Business Sales Training:** Learn negotiation and closing techniques tailored for HVAC success. ✅ **Enhanced Pricing Strategies:** Position your business for higher margins and greater customer satisfaction. ✅ **Sales Tactics for HVAC Professionals:** Drive conversions and improve your HVAC sales process. 🚀 **Transform Your HVAC Business Today** Don’t just aim to survive—thrive in the HVAC industry with our HVAC business coaching and HVAC business sales training. Visit [HVAC Sales and Growth](https://www.skool.com/hvac-sales-and-growth-1439) to start your journey. 👍 **Like, Subscribe, and Comment Below:** Share your HVAC sales challenges and let’s grow together! Michael James Johnson HVAC Technician and HVAC Business Coach

Generate more money in your HVAC Business usingthis strategy. For more profit producing ideas visit our 60 profit producing ideas page here: ⁠https://app.warplan.com/60ppi/michaeljamesjohnson⁠