Breaking barriers: how agents can embrace AI without being tech experts

In this episode of the REB podcast, host Liam Garman speaks with Craig Deveson, founder and CEO of Properti, about how artificial intelligence is transforming the real estate industry. Craig explains how Properti turns every listing into a "growth flywheel", helping agents win more listings, streamline the sales process and engage the typically passive 40 per cent of the market. The platform integrates appraisal proposals, social launches, portal amplification and sales workflows, using smart templates and automation to reduce content creation time by up to 90 per cent. A standout feature is the AI-powered agent system, which allows agents to perform complex tasks through simple voice or text commands. Craig highlights that the platform generates leads far more efficiently than traditional portals, often producing 10 times the results for a similar cost. He also acknowledges that resistance to technology remains a challenge but emphasises that principals don't need to be tech experts themselves – they just need someone to champion innovation. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.