Breaking Barriers with Connected Products: Personalization, Innovation, and Diversity

from That Martech Girl · host Rachel Michaela Gray

In this episode of That Martech Girl, host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels like Darc Sport, discover how brands are using QR codes and NFC technology to drive engagement, brand loyalty, and authenticity.Rachel also reflects on her journey of launching That Martech Girl, the power of diverse perspectives in Martech, and how standing out in the workplace can be a superpower. Whether you're a marketer, entrepreneur, or just curious about the future of connected experiences, this episode is packed with insights, strategy, and inspiration.Follow @thatmartechgirl on Instagram and LinkedIn for exclusive content!https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

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This episode is 21 minutes long.

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This episode was published on February 3, 2025.

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