That Martech Girl

A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction while preserving human connection.We start with the hard truth leaders face in tech-driven change: perfect information never arrives. Jorge shares a practical playbook for decisive action—gather enough signal, choose quickly, then pivot faster than pride if the data proves you wrong. He pairs speed with values and a clear North Star so teams know not just what to do, but why. From there, we go deep on DEI. Drawing on research, executive interviews, and lived experience, Jorge explains why belonging is the mechanism that turns different perspectives into better performance. Diversity opens the door; inclusion makes the room productive. The ROI is real—and measurable—when hiring, promotions, meeting norms, and language get redesigned into the company’s operating system.Then we tackle AI through a leader’s lens. The pattern of every major tech shift is repeating—fear first, empowerment later—but this time the pace is ferocious. Jorge reframes AI as human assist: automate the repetitive, elevate the creative, and let judgment, mentorship, and culture do what machines cannot. We talk concrete ways to weave AI into workflows, from summarizing research to first-draft generation, paired with governance that protects quality and trust. The big takeaway: adapt early and stay human. Organizations that combine decisive leadership, inclusive culture, and practical AI fluency will outrun the hype and compound advantage.If this conversation sparked an idea—or pushed you to try something new—follow the show, share it with a teammate, and leave a quick review. Your feedback helps us bring more smart, human conversations to your feed.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

Ever wonder what sets truly successful MarTech professionals apart from the crowd? In our conversation with Adam Otey, VP of Growth at Huge, we uncover a refreshing perspective that might surprise you – it's not just about technical expertise or AI proficiency, but the authentic human connections you build along the way.Adam brings infectious energy and deep industry knowledge as he introduces us to the concept of RQ (Relational Quotient) – the measure of one's ability to create meaningful professional relationships. "Clients don't buy services anymore," Adam explains. "They buy into trustworthy relationships." This philosophy has propelled his career forward and inspired his recent talk at NYU, where he shared the crucial distinction between networking and connecting with business students.The conversation takes a powerful turn when Adam discusses how authenticity has been his superpower as a Black man in the industry. Rather than conforming to expectations, he credits his success to bringing his genuine self into every room and every interaction. For listeners from underrepresented backgrounds, his message is clear: your unique perspective is valuable, and your internal limitations often present greater barriers than external ones.We also explore fascinating technological innovations as Adam breaks down "Intelligent Twins" – Huge's groundbreaking approach that uses AI to simulate customer behavior and test digital experiences without risking actual user interactions. Imagine testing thousands of app configurations and immediately predicting outcomes before implementing changes – this is the future of digital experience optimization.Whether you're focused on career advancement, building more meaningful professional relationships, or understanding cutting-edge MarTech innovations, this episode delivers actionable insights wrapped in authentic conversation. Subscribe now and join us next week for our season finale!https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, host Rachel Gray explores what today’s leaders can learn from companies that survived major economic disruptions, and how to apply those lessons to the AI revolution. From the dot-com crash to COVID-19, businesses like Amazon and Costco thrived through clear strategy, focus, adaptability, and culture, while others like Kodak and Blockbuster failed to pivot.Discover how to build a winning AI strategy, avoid common mistakes, and create long-term resilience in a time of rapid technological change. Perfect for marketers, business leaders, and innovators navigating digital transformation.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

The marketing technology landscape is experiencing a seismic shift, and at the epicenter is Optimizely's revolutionary AI platform, Opal. Fresh from Opticon in New York, this episode takes you behind the scenes of what might be the most significant advancement in marketing operations we've seen in years.Optimizely, recognized as the leading digital experience platform by both Forrester and Gartner, has unveiled an AI system that goes far beyond basic chatbot functionality. Opal represents a fundamental reimagining of how AI can transform marketing workflows from content creation through experimentation and analytics. What makes it truly revolutionary is its contextual understanding of your brand combined with its ability to orchestrate multiple AI agents working in concert across your entire marketing ecosystem.The practical "Crawl-Walk-Run" framework shared at Opticon provides organizations with a strategic approach to AI adoption. Starting with building a foundational toolbox of AI capabilities, progressing to integration in daily workflows, and ultimately scaling to full automation of complex processes, this measured methodology helps marketing teams overcome adoption challenges while focusing on what matters most: creativity, strategy, and innovation. As one participant noted, the varying approaches to AI within different organizational units often creates friction—HR might be cautious while marketing pushes forward—highlighting the need for unified strategies when implementing agentic AI tools throughout an organization.Looking beyond the horizon, Opal's roadmap reveals exciting developments in three core areas: becoming smarter through enhanced memory capabilities, more connected through integrations with tools like Slack and Microsoft Teams, and increasingly productive with features like workflow agents that analyze websites overnight and provide optimization suggestions the moment you start your workday. These autonomous capabilities fundamentally shift what's possible in marketing operations, allowing teams to accomplish in seconds what previously took days. Want to see how AI is transforming marketing from the inside out? This episode provides your front-row seat to the revolution. Share your thoughts on how you're approaching AI adoption in your organization!https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

"Crawl, walk, run, but do a dead sprint towards embracing technology." These powerful words from Brandon Scott, Chief Innovation and Growth Officer at Ten Adams, perfectly capture the urgency facing healthcare organizations in today's AI revolution.Healthcare has traditionally lagged behind other industries in digital adoption, primarily due to regulatory constraints and data security concerns. But as Scott reveals in this compelling conversation, that cautious approach is no longer sustainable. Drawing from his unique background—spanning music, architecture, and user experience design before landing in healthcare marketing—Scott brings a fresh perspective to digital transformation in highly regulated environments.At the center of our discussion is the innovative DRI framework (Deploy, Reshape, Invent) that 10 Adams has adapted from Boston Consulting Group's methodology. This structured approach helps healthcare organizations implement AI with measurable outcomes: 10-15% productivity gains for individuals through strategic deployment, up to 50% increased output by reshaping functional workflows, and transformative innovation through carefully selected strategic bets. Rather than approaching AI with fear, Scott advocates for controlled pilots with clear parameters: "Put some parameters on it... say what does a 30, 60, 90 day pilot begin to look like? And if it starts to show some promise, it's the math, go ahead and double down."The episode concludes with powerful insights for professionals of color navigating the MarTech landscape. Scott shares his father's wisdom—"Preparation is the mother of victory"—emphasizing that thorough preparation, data-driven decisions, and authentic human connections remain the foundation for success, especially when facing additional obstacles. Whether you're in healthcare marketing or any regulated industry considering AI adoption, this episode provides both practical frameworks and inspirational guidance for your digital transformation journey.Ready to transform your approach to AI adoption? Subscribe to That MarTech Girl on your favorite platform and follow us on Instagram and LinkedIn for more insights at the intersection of marketing technology and culture.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this week’s episode of That Martech Girl, Rachel Gray comes to you live from Martha’s Vineyard with returning guest and friend, Bria Porter, Engagement Analytics Supervisor at FCP Health and CEO of The Coyote Agency. Together, they dive into the intersection of AI, authenticity, and culture, starting with what AI means for the Black experience and why representation matters in this new era.They also explore the environmental and equity implications of AI, asking tough questions about who benefits, who bears the cost, and how brands can take a more responsible approach. Finally, Rachel and Bria look ahead to 2026, outlining what marketers and businesses should be doing now to prepare for the seismic shifts of the AI revolution.This is a powerful conversation about technology, equity, and leadership in a moment that will define the future of marketing and beyond.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In Season 2, Episode 4 of That Martech Girl, host Rachel Gray dives into two of the biggest questions shaping marketing in today’s AI-driven world. First, is SEO really dead—and what does the rise of AEO/GEO (AI Engine Optimization/Generative Engine Optimization) mean for how marketers approach visibility and conversions in an era where consumers are asking ChatGPT and Gemini instead of Google?Then, Rachel explores the future of team structure in the age of AI agents. As bots move beyond chat into performing real workflows, how can organizations preserve team identity, culture, and ethos while integrating AI into their workforce?Along the way, Rachel also shares a candid update on balancing work, grad school, and podcasting, and the gratitude that fuels her through it all.Tune in for insights at the intersection of AI, marketing, and team culture.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, Rachel Gray sits down with Sarah Cascone, a marketing executive who shares her unexpected journey into the Martech industry and the lessons she’s learned along the way. Sarah opens up about how building a personal brand helped her overcome imposter syndrome, why strategy should always come before shiny tools, and how she evaluates Martech that actually drives results.She also dives into the real opportunities with AI, beyond the buzzwords, highlighting use cases like competitive intelligence and CRM automation that give sales teams back valuable time. Plus, Sarah shares her leadership playbook for marketers: carve your own non-linear path, anchor yourself with a personal brand, and choose tools that remove friction instead of adding complexity.Don’t miss this conversation packed with practical advice for staying ahead in Martech.If you want to keep the learning going, join us at Opticon, the premier event for experimentation, personalization, and digital innovation.Register here for Opticonhttps://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, Rachel Gray sits down with Christienne Benz, leader of Optimizely’s South Central Enterprise team, to unpack her unexpected journey from aspiring doctor to martech trailblazer. Chris shares how she found her leadership style, why authenticity beats “sales bro” energy every time, and the questions every company should be asking about AI right now.From navigating gender dynamics in corporate spaces to cutting through AI hype with clear, strategic thinking, Chris offers real talk on building high-performing teams and choosing the right martech tools. Plus, she reveals the metrics that actually matter, the AI use cases that drive real value, and her best advice for leaders who want to move faster without burning out their teams.Whether you’re leading a team, exploring AI in marketing, or just need a dose of honest leadership insight, this conversation will inspire you to think bigger, and get out of your own way.https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

Welcome back to Season 2 of That Martech Girl — the podcast where martech meets culture with no corporate filters. In this powerful opener, host Rachel Gray shares major updates in her professional and personal journey, including starting a Vanderbilt Executive MBA and reflecting on what it means to thrive as a Black woman in the marketing tech world. She reaffirms the show’s mission: to create space for real, unfiltered conversations that drive innovation, inclusivity, and change. This season’s theme? The AI revolution — and how marketers can cut through the hype, make smart decisions, and build for the future. If you’re ready to lead with clarity and culture, you’re in the right place. https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In the season finale of That Martech Girl, host Rachel Gray takes a moment to reflect on the journey so far. How this podcast started as just a thought and has grown into a thriving community. She expresses gratitude to listeners and guests who have contributed to making this platform a space for transparency, diversity, and authenticity in Martech.This episode also features a special compilation of short interviews from Etail West, where Rachel spoke with incredible women in tech from companies like LTK, Stylitics, and Mastercard. Hear their insights on the evolving Martech landscape and the brands they represent.Plus, Rachel candidly evaluates Season 1 what worked, what didn’t, and what’s in store for Season 2. Expect more structure, more personality, and even deeper conversations on the future of Martech.Stay tuned for updates on Season 2, and don’t forget to subscribe and follow @thatmartechgirl on Instagram and LinkedIn. Thank you for being part of this journey this is just the beginning!4ohttps://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, host Rachel Gray sits down with Mikhail Damiani, founder of Blue Bite, to uncover what it takes to build a successful martech company from the ground up. From identifying market opportunities to overcoming early-stage challenges and fostering a culture of innovation, Mikhail shares invaluable insights for aspiring entrepreneurs and marketing technology leaders.We’ll explore how Blue Bite pioneered connected product experiences, the importance of inclusive company culture, and what Mikhail would do differently if he were launching a martech company today. Plus, Rachel recaps her experience at eTail West, reflecting on the inspiring conversations and industry insights that are shaping the future of martech.Don’t forget to subscribe and follow @thatmartechgirl on Instagram and LinkedIn for exclusive content. Let’s dive in! https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, host Rachel Gray dives into the world of marketing automation and how tools like Marketo can elevate the customer experience. Joining the conversation is a special guest from IBM, Ashley Davis, Marketing Automation Program Manager with deep expertise in MarTech strategy and AI-driven engagement.Tune in as we discuss the evolution of marketing automation, the role of AI in personalization, the challenges of scaling engagement, and how to balance automation with a human touch. Plus, Rachel shares details about her upcoming appearance at eTail West, where she’ll be showcasing an interactive DPP experience at booth 503. Whether you're attending or following along online, be sure to connect on Instagram and LinkedIn @thatmartechgirl for behind-the-scenes content!Don't forget to subscribe, and let's get into it! https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, we’re continuing our conversation on Digital Product Passports (DPPs) with a focus on how European brands are responding to these regulations. Joining our host is Claudia Ojeda, a DPP expert and Digital Product Passport Director at Gate2Chain, who brings firsthand insights into how brands in Spain and across Europe are navigating compliance, what’s missing in their approach, and how marketing teams can leverage DPPs as a tool for consumer engagement. We’ll also explore the future of DPPs, industry impact, and career advice for marketers and women in tech. Let’s dive in!4ohttps://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

Digital Product Passports (DPPs) are set to transform the fashion and luxury industries, bringing both regulatory challenges and exciting marketing opportunities. In this episode of That Martech Girl, host Rachel Gray sits down with an industry expert and fashion/tech executive, Melissa McDermott, to break down what DPPs are, why they matter, and how brands can leverage them to connect with consumers while ensuring compliance.From navigating European regulations to collaborating across sustainability and marketing teams, this conversation uncovers key insights on the future of fashion-tech. Plus, our guest shares their career journey, challenges as a woman in the industry, and advice for aspiring leaders. Tune in for a deep dive into the intersection of compliance, innovation, and consumer engagement!https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels like Darc Sport, discover how brands are using QR codes and NFC technology to drive engagement, brand loyalty, and authenticity.Rachel also reflects on her journey of launching That Martech Girl, the power of diverse perspectives in Martech, and how standing out in the workplace can be a superpower. Whether you're a marketer, entrepreneur, or just curious about the future of connected experiences, this episode is packed with insights, strategy, and inspiration.Follow @thatmartechgirl on Instagram and LinkedIn for exclusive content!https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and the founder of The Coyote Agency, Bria Brown and Rachel explore the tools and strategies needed to harness consumer data effectively.Whether you're part of a small business looking to scale or an established brand aiming to streamline your data-driven insights, this episode is packed with practical advice and expert perspectives. From foundational tech stack elements to the role of AI and inclusivity in Martech, this conversation offers something for everyone. Plus, our guest shares invaluable tips for aspiring marketing technologists and reflects on her journey as a woman of color in tech and marketing.Tune in and discover how to build a Martech stack that drives better connections with your audience—and don’t forget to check out the tech stack resources shared in this episode! Follow us on Instagram and LinkedIn @thatmartechgirl for updates and resources.Contact and learn more about our guest Bria Brown at https://www.coyote.agency/https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Adamma shares her insights on navigating barriers and creating impactful solutions.We explore practical advice for marketers, including how to integrate AI on a budget, avoid common pitfalls, and ensure AI amplifies cultural diversity rather than erasing it. With real-world examples of campaigns that celebrate inclusivity and a breakdown of where AI adds the most value, this episode offers actionable takeaways for marketers at any stage of their career.Whether you’re new to marketing technology or a seasoned pro, Adamma’s wisdom on staying ahead in an evolving industry will inspire you to innovate and lead with purpose. Don’t miss this enlightening conversation!Adamma Ihemeson, The Automated CMO; [email protected]://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can learn from. I'm joined by Ronny Lattimore, Client Solutions Manager at TikTok, to explore how brands can leverage the platform to connect authentically with diverse audiences, tap into TikTok Shop's e-commerce potential, and avoid common marketing missteps. We'll also discuss TikTok's unique cultural spaces like Black TikTok and how brands can resonate without being cringy or performative. This episode is packed with actionable insights to help marketers stay ahead in the ever evolving space of social media.Let's rethink how we connect, create, and convert in the TikTok era and beyondhttps://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/

Welcome to the very first episode of “That Martech Girl,” where marketing technology meets culture and personality! In this episode, I introduce myself, share my journey as a marketing technologist, and explain why I started this podcast. We’ll explore what Martech is, why diversity and authenticity are crucial in this industry, and how culture shapes marketing today. I also dive into the meaning behind the “That Girl” aesthetic and how brands can use marketing technology to resonate with their audience in authentic, trend-forward ways. Whether you’re a CMO, social media manager, or aspiring marketer, this podcast is for you. Let’s get started!https://www.linkedin.com/company/that-martech-girl/https://www.instagram.com/thatmartechgirl/