Breaking Down Branding - Stan Bernard - Hard Corps Marketing Show - Episode #264

Most companies believe that branding is the heart and soul of marketing, typically taking the same approach, no matter the situation. Stan Bernard is here to get you out of this “Brandwashed” mindset, and to help you set up your own winning strategy. Learn how to take the first steps to establishing your own playbook full of new strategies designed for your own individual success instead of relying on what works for others.      Busted Myths: Branding is not the only way to win business, this is the assumption that virtually every company and every business professional believes. But that doesn’t mean this is the only way to succeed; to Stan Bernard success means transcending these generally accepted ideas.   Takeaways: It’s important for companies to know that there are ways of marketing other than branding.  Many, if not all, are trapped in this mindset of branding. For the majority of these people they believe that branding is the base of their marketing plans, but there are several different strategies to “winning.”  If you develop your own strategy that works the best for you and not someone else then you’re playing a game only you can win.  Stan Bernard’s 3 step plan in his system is 1) Create an agenda. 2) Communicate the agenda to your team. 3) Execute your new plan.  It’s very important to understand that just because something worked for someone else doesn’t mean it will work for you, just like in sports when different coaches have different playbooks.  Owning a market sometimes means that branching into other markets can become much simpler. An example being Uber branching out into food delivery with UberEats. “Advogelicals,” a term coined by Stan, is a combination of advocates and evangelicals; these are the truly passionate people who want to express their dedication to a brand simply because they enjoy it so much and can do a lot of the heavy lifting that branding was already doing for free.     Quote of the Show: “And the whole premise behind the transcender system is that if you play a game only you can win. Why play your competitor’s game? Why play the same game everyone else is playing? Play a game only you can win.” - Stan Bernard   Links: Facebook: https://www.facebook.com/sbernardmd LinkedIn: http://linkedin.com/in/stanbernardmdmba Website: https://bernardassociatesllc.com/ Book Link: https://brandsdontwin.com/   Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/xNNkLFbZ0L4