Breaking Free from the Annual Planning Cycle

In this episode, Mary, Tom, and Sean discuss the …

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Breaking Free from the Annual Planning Cycle" was published on October 25, 2024 and runs 17 minutes.

October 25, 2024 ·17m · The Accidental Marketer Podcast

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Summary

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.

Episode Description

In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.

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