Breaking Playbooks: AI and the New Marketing Era with Ed See

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technologies. The conversation touches on the seamless integration of sales and marketing, the role of AI agents, and the persistent challenge of managing waste in marketing efforts. Ed also shares insights from his extensive experience at IBM, McKinsey, Deloitte, and Zeta Global, emphasizing the need for curiosity and adaptability in a rapidly changing environment.00:00 Introduction to Marketing Frameworks00:31 Welcome to Playbook Broken00:40 Introducing Ed C and Zeta Global01:46 The Evolution of Marketing Playbooks03:33 The Timeless Marketing Framework05:05 The Role of AI in Modern Marketing07:00 Challenges and Changes in Marketing12:09 The Importance of Brand in Marketing15:40 Breaking Down Traditional Marketing Playbooks19:30 The Future of Marketing with AI28:39 Personal Insights and Career Reflections31:46 Conclusion and FarewellThis podcast is produced by MarTech, a Third Door Media property.