Conversations with MarTech

Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.In this episode of Conversations with MarTech, Abby Strong, chief market officer and chief customer officer at Cribl, joins us to share her insights on the realities of scaling marketing for early-stage startups. Abby discusses the critical importance of clarity, earning founder trust, and building a technical foundation for sustainable growth.Key takeaways from this episode include: The importance of clarity; if you can’t describe the problem your company solves in one sentence, you are simply "scaling confusion."Earning the trust of founders by demonstrating a deep technical understanding of the product before translating it into value-based outcomes for customers.Why success in a growing company requires employees to embrace the current stage of the business and pivot quickly rather than dwelling on how things "used to be."Episode guide00:00 Introduction00:35 Meet Abby Strong01:00 What’s missing from the common advice for start-up marketers on social media?02:01 What do founders get wrong about start-up marketing?03:13 Advice for talking to founders about marketing their start up04:53 What are the most common mistakes made by start-up marketers?07:08 What are the signs it’s time to scale marketing?08:50 Where and when do you start building your start-up marketing team?11:10 Advice for building out other revenue roles, like sales and customer success12:53 What is the make up of a person who excels in start-up culture?This podcast is produced by MarTech, a Third Door Media property.

Is your marketing organization still viewing AI as a simple cost-cutting tool?In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself. Teresa and her team shifted the focus from roles to tasks and redesigning workflows with an "AI-first" approach. This approach dramatically increased speed and capacity — reducing campaign go-to-market times from 20 days down to just three.Among the topics discussed in this episode:Why deploying technology to fix broken systems doesn't work and how to rethink workflows from the ground up.Understanding the task as the "atomic unit of transformation" to automate 80% of marketing activities without eliminating human roles.How Teresa’s team empowers every marketer to become a "builder" by creating more than 100 custom AI assistants.Why human domain experts are essential for training AI to achieve 100% quality through feedback and evaluations.Episode guide00:00 Introduction00:31 Meet Teresa Barreira01:32 The four steps Teresa used to transform her marketing organization06:54 The key learnings Teresa took away from marketing’s transformation10:00 What separates a successful AI workflow from one that fails?13:11 What are the cultural and leadership shifts needed to transform with AI?This podcast is produced by MarTech, a Third Door Media property.

As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.Among the topics we cover:Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven eraMoving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.Episode guide00:00 Introduction00:28 Meet Erica Gunn01:32 How marketers create and manage the proliferation of content04:40 The DAM challenges of agencies and regulated industries06:49 How does AI help solve the digital asset management challenge?10:51 Leveraging AI for content workflows12:01 What’s working for Canto’s marketing?15:07 How prospects researching with AI change the way B2Bs marketThis podcast is produced by MarTech, a Third Door Media property.

Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise. In this episode of Conversations with MarTech, we’re talking to Tara Corey, SVP of marketing at Optimizely, to explore how brands are cutting through modern content bombardment by prioritizing human connection and immersive storytelling by leaning on the value of in-person experiences.Episode guide00:00 Introduction00:45 Meet Tara Corey01:22 What makes content overload seem worse today than ever before? 02:23 Is there an advantage to being the brand that doesn’t try to “out-screan” the others?03:15 Why are in-person events thriving? What types of events are performing well?06:22 What’s the future of events? Is it event personalization?07:51 What types of events are Tara’s team creating?08:39 The sweetest-smelling booth giveaway09:07 How to create events that deliver value with less of a sales pitch11:02 Events are a word-of-mouth experience12:15 How do you build an event on an online community?14:18 How does a re-brand impact the types of events you hold?17:23 What can a theme park teach you about your brand and events?This podcast is produced by MarTech, a Third Door Media property.

Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology. Now, they find themselves at the evolving intersection of AI, data, and modern marketing strategy. In this episode of Conversations with MarTech, Ryan Warren, Chief CRM Officer at Razorfish Warren discusses why many organizations struggle to realize the full potential of their martech stacks and how to pivot for an AI-driven future.Among the topics we discuss:• Navigating the complexity of legacy applications and point solutions by focusing on eight essential technology domains.• Viewing the flow of data from big data clouds and CDPs to the final customer experience as a unified assembly line.• The importance of establishing a common lexicon between marketers and data engineers to manage modern data foundations effectively.• How AI may lead to the disappearance of traditional "buttons" in favor of more intuitive, integrated workflows.• Using AI not just for scale, but to combat customer saturation and declining performance in direct messaging and email.• Why teaching teams to use AI effectively is a leadership responsibility that requires embedding prompts and orchestration into daily work.Episode guide00:00 Introduction00:38 Meet Ryan Warren, chief CRM officer at Razorfish02:07 How did marketers blow the AI opportunity?04:13 What does a martech stack look like in an AI world?08:56 Have marketers failed to capitalize on using AI to help their data?10:47 What would a conversation about data and AI in marketing look like one year from now?12:52 Can AI help marketers avoid cognitive overload for consumers?17:33 Do we fail at training our teams for AI?This podcast is produced by MarTech, a Third Door Media property.

Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao, chief strategy officer at Attentive, to discuss the evolving landscape of mobile communications.Eric and I dive into how brands can move past the "quantity over quality" era of spam and leverage AI-driven personalization to build genuine customer loyalty. Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical "tightrope" brands must walk with Apple and Google's new "unknown sender" filters.Episode guide00:00: Introduction01:09: Meet Eric Miao01:28: Are there too many messages for consumers?04:04: What is the current state of RCS?09:30: What is the ultimate messaging experience for users?14:13: What to expect for messaging in the year ahead?This podcast is produced by MarTech, a Third Door Media property.

As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape.Naman Khan worked for legacy giants like Salesforce and Dropbox and now serves as CMO at Reevo, a challenger brand in the revenue platform space. In this episode of Conversation with MarTech, we discuss the evolution of marketing technology and the "integration tax" companies pay when managing complex, brittle tech stacks that can lead to data loss and inefficient sales processes. Khan also shares how Reevo is marketing in a crowded field, his philosophy of marketing as a "craft" rather than just a data-driven exercise, and explains why he thinks the future belongs to brands that can humanize their identity and connect with audiences.Episode guideMeet Naman KhanIs vibe coding putting stacks in danger?How does a Reevo approach marketing as a challenger brand?What is working for Reevo’s marketing?What is an AI-native platform in the eyes of Reevo’s customers?What was Naman’s mindset when he took over marketing at Reevo?This podcast is produced by MarTech, a Third Door Media property.

Are your team's high performers disengaged? It could be burnout. But it could also be bore-out.Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring repetitive tasks that sap purpose and meaning from the work people do. AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun.In this episode of Conversations with MarTech, we’re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era.Episode guide1:12: Meet Christine Royston2:04: What is bore-out?7:39: Are marketing teams caught between efficiency and speed vs. authenticity and creativity?9:40: Will we ever regain the time and space needed for creativity, or has that opportunity passed?13:03: What are the signs of bore-out? And how should leaders address it?15:24: How to talk to senior leaders about creating the space for creativity and authenticity?This podcast is produced by MarTech, a Third Door Media property.

Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape.Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content. Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short notice, with targeting, adding a whole new wrinkle to a medium that’s ruled the ad market for three quarters of a century. Episode guide1:18: Meet Cory Treffiletti2:00: What does the longevity of TV advertising say about the medium and its results?4:17: Why has TV advertising focused on interruption, which degrades the viewer experience?6:07: What does the TV advertising playbook for 2026 and beyond look like? And does it satisfy both advertisers and viewers?7:50: Product placement in TV is evolving10:45: How does a new TV advertising model look to the finance people? How does it improve ROAS? Does it ask for significantly more budget?This podcast is produced by MarTech, a Third Door Media property.

It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales and marketing we thought we knew.All of that adds more complexity to a leadership role that already requires people skills, an analytical mind and a healthy dose of creativity.In this episode of Conversations with MarTech, we’re talking to Steven Quach, CMO at Pipedrive, about his first few months as a CMO. Episode guide1:11: Meet Steven Quach2:20: What did Steven learn in his first two quarters as a CMO?4:56: What was surprising about the CMO role?7:09: How is Steven approaching the role of AI in the marketing organization?13:20: How do Steven and his team use being a challenger brand to their advantage?This podcast is produced by MarTech, a Third Door Media property.

There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services.Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform. Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional purchase funnel.In this episode of Conversations with MarTech, we’re talking to Tom Richards, SVP of global product at MiQ, about the current state of the future of retail media.Episode guide1:15: Meet Tom Richards2:46: Where is the retail space right now, in terms of maturity and continued growth? 5:53: How does fragmentation impact marketers’ ability to actually understand performance?8:23: What will the retail media landscape look like over the next 12 months and beyond? 11:35: What impact will retail media see as AI helps flatten the purchase funnel?This podcast is produced by MarTech, a Third Door Media property.

Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights,which are flying under the radar but hold tremendous potential for both advertisers and publishers. In this episode of Conversations with MarTech, we’re talking to Karim Rayes, chief product officer at programmatic advertising platform Nexxen, about how the ad ecosystem uses AI now and how it will use it in the future.Episode guideMeet Karim RayesWhat do we mean by the term “agentic web?”Where are companies capitalizing on AI in the advertising ecosystem?What’s an under-the-radar use of AI in advertising?Will we see more complete AI ecosystems in advertising moving forward?This podcast is produced by MarTech, a Third Door Media property.

You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape.Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and time on websites is decreasing. All of these data points impact how marketers attract, retain and delight customers on their digital journeys. In today’s episode, we’re talking to Jean-Christophe Pitié, chief marketing and partnerships officer at Contentsquare about the digital experience data his company collects. Episode guide1:14: Meet Jean-Christophe Pitié3:00: What do billions of data points tell us about organic traffic and digital discovery today?6:29: Discovery is more fragmented than ever before6:54: How does traffic from LLMs differ from traditional search traffic?10:07: Why has time spent on websites decreased?11:06: What was most surprising about the latest digital experience data?This podcast is produced by MarTech, a Third Door Media property.

AI is making its way into online retail for both consumers and sellers. Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience. But true AI shopping agents are still rare to find, at least for now. In this episode we’re talking to Grant Deken, director of product at Klaviyo, about how consumers use AI in their shopping; what stands between AI-assisted shopping experiences and AI agents that do the shopping for us; and how brands are keeping pace with consumers’ AI use and advances in the technology itself. Episode guide0:36: Meet Grant Deken0:50: How are shoppers using AI and how do they feel about the experience?3:15: How does the way shoppers use AI for research differ from the way they used traditional search?7:50: What has to happen for agentic commerce to become a reality?11:01: What do brands have to do to keep pace with consumer AI usage?This podcast is produced by MarTech, a Third Door Media property.

Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they’re adopting AI. While the use of AI agents to do your holiday shopping for you is still quite a ways off for many people, AI will still create significant disruption in the online retail space.In this episode of Conversations with MarTech, we’re talking to Doug Straton, CMO of Bazaarvoice, about how consumers and brands are using AI for visibility, discovery, research and — ultimately – purchasing.Episode guide0:44: Meet Doug Straton1:22: How consumers use AI in commerce4:55: How large is the gap between consumer use of AI and brands’ use of AI?8:05: Are brands using GEO or following “Good SEO is AEO?”12:20: How well do marketers understand the shifts in product discovery yet to come?15:39: Insights on ChatGPT adsThis podcast is produced by MarTech, a Third Door Media property.

Did you know technical debt costs global enterprises approximately $400 million annually?It’s a staggering amount of money, and that debt arises from — among other things —  a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems. Technical debt can accumulate practically anywhere in an organization, and the martech stack is no exception.In this episode, we’re talking with Tara DeZao, senior product marketing director at Pegasystems, about technical debt, whether AI can help solve the problem and how all of this plays into customer data and customer experience.Episode guide0:36: Meet Tara DeZao0:57: How does technical debt accumulate to such levels?2:48: What role does AI play in helping address technical debt?4:38: How will agentic AI help with legacy systems and technical debt?6:50: Do legacy systems stay in place because organizations trust them?9:50: How do marketing teams feel about AI in their organizations?14:07: What will happen with technical debt and AI adoption in the coming year?This podcast is produced by MarTech, a Third Door Media property.

Marketers who are building campaigns and thinking about the customer experience probably don’t often think about the data layer of their martech applications.But the data layer is the key to customer relationships, and according to Mike Anderson, co-founder and CTO at Tealium, we’re now in the fifth era of the data layer.Anderson says the data layer’s evolution goes back to early web analytics data, and it’s continued to evolve to real-time data and now an AI-powered data layer that helps deliver real-time conversations to customers. In this episode of Conversations with MarTech, Anderson discusses the data layer as the foundation to customer experience, what it takes to succeed in a data and AI-driven world and more.Episode guide0:35: Meet Mike Anderson1:49: What do we mean when we discuss “the data layer?”2:40: What is the “fifth era” of the data layer and how did we get here?7:05: The importance of context in the data layer9:15: What separates the company that will win with data and AI from those who will struggle?11:24: Why it’s easier to lose a customer than ever before12:01: What will be the dominant data themes in the year ahead?14:04: “The world has moved to conversations.”This podcast is produced by MarTech, a Third Door Media property.

Measurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives.But how do marketers feel about their measurement?Research says many marketers are happy with their measurement, but that there’s still plenty of room for improvement.In this episode of Conversations with MarTech, we’re talking to Matt Spiegel, EVP of growth for TransUnion’s TruAudience business, about the state of marketing measurement, the role of AI and what’s ahead. Episode guide0:34: Meet Jason Ing1:10: What are marketing are excited and frustrated with AI3:41: What can AI do for campaign creation workflows?6:45: How will Typeface differentiate its AI capabilities from competitors?9:20: What will be the hot topics around AI one year from now?This podcast is produced by MarTech, a Third Door Media property.

We’ve all dealt with data silos and organizational silos, but as organizations struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.The real benefit of AI is integrating it in your workflows, where it can help ease the manual tasks associated with campaign creation, for example, and act like a partner for human marketers. On this episode of Conversations with MarTech, we’re talking to Jason Ing, CMO of Typeface, about integrating AI into workflows, managing hybrid teams of humans and AI agents and more. Episode guide0:34: Meet Jason Ing1:10: What are marketing are excited and frustrated with AI3:41: What can AI do for campaign creation workflows?6:45: How will Typeface differentiate its AI capabilities from competitors?9:20: What will be the hot topics around AI one year from now?This podcast is produced by MarTech, a Third Door Media property.

The core mission of many websites — to deliver information to visitors using text and images  — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks. Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience. We're kicking off season three of Conversations with MarTech by exploring how to move past traditional text-and-image layouts to build a site that actually works as hard as your team does.Episode guideEpisode guide0:45: Meet Danika Wong & Satisfi Labs2:01: What Danika did to her company’s website and why4:30: How has the new site been received?5:47: Are there new metrics for a chat-powered website?8:00: Let’s talk about vertical-specific AI9:50: How will we be viewing websites one year from now?12:18: What’s next for agentic AI?This podcast is produced by MarTech, a Third Door Media property.

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.Episode Guide00:00 Introduction to Playbook Broken00:08 Meet Miriam Jesse: The SEO Expert00:31 The Broken SEO Playbook03:17 Relevance Engineering in SEO08:08 The Zero Click Environment08:47 Adapting to AI and Multimodal Search12:35 SEO in the Context of Brand and User Experience13:44 The Future of SEO and Marketing21:47 The Impact of Competitor Clicks on Google Results22:15 Algorithmic Influence and New SEO Tools23:06 Echo Chambers and Contextual Relevance24:20 Understanding AI Brand Drift26:28 Introducing the 'I'm Stuck' Segment28:16 Technical Branding and AI Narrated Brands32:26 Practical Tips for Brand Management35:15 Force Yourself: Overcoming Challenges40:53 Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. All of that activity put buyers on the radar of the vendors and put into motion their sales and marketing efforts. AI has fundamentally changed the game of B2B buying for the enterprise. Not only is it easier to conduct research with LLMs, but AI’s ability to spawn companies quickly means the market is as crowded and noisy as ever. On this episode of Conversations with MarTech, we’re talking to Mika Yamamoto, chief customer and marketing officer at Freshworks, about the state of enterprise buyers in the AI era. Episode guideWhat’s the state of the enterprise B2B buyer?What’s responsible for the trust gap with B2B buyers?How has the playbook for reaching enterprise buyers changed?Does authenticity still matter in the age of AI?Vendors have far less visibility into enterprise buyingThis podcast is produced by MarTech, a Third Door Media property.

Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins Marc Sirkin to dismantle the outdated CDP playbook and reveal why modern teams are shifting toward composable data architectures and AI-driven decisioning. Tejas shares the inside story of the CDP market’s evolution, why most organizations still struggle to activate their data, and how AI is finally enabling the kind of individualized marketing the industry has chased for decades. From broken batch-and-blast tactics to the rise of automated insights, this conversation exposes what’s not working — and what B2B teams must embrace next. If you’re rethinking your stack, your strategy, or your role in an AI-powered marketing world, this episode is required listening.Episode Guide00:16 Guest Introduction: Tejas Manohar00:54 The Evolution of CDPs09:26 The Role of AI in Marketing12:23 The Future of Marketing Playbooks20:10 Personalization in Marketing: Myth or Reality?23:53 AI in Marketing: A New Workflow30:40 The Technical Shift in Marketing35:08 The Future of UX and AI Integration38:52 Personal Journey: Pivoting During COVIDThis podcast is produced by MarTech, a Third Door Media property.

Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musical, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing. Creativity is risky, it’s subjective and it can be terribly difficult to measure. And that’s part of the point behind an endeavor like ROI: The Musical — it would be challenging to measure the ROI of the musical itself. Episode guide1:55: Why make ROI: The Musical in the first place?5:42: Why don’t companies get more creative in their marketing?8:01: Is bureaucracy and personal preference holding back creativity?12:10: What is the future of long-form, creative content?This podcast is produced by MarTech, a Third Door Media property.

What if everything you thought you knew about being “data-driven” was wrong?In this episode of Playbook Broken, host Marc Sirkin talks with Philip Armstrong, SVP and Go-to-Market Head of Insights & Analytics at Truth in Data (and formerly of Nike), about why most dashboards fail, how to overcome data paralysis, and why AI might be breaking more playbooks than it’s fixing. Philip unpacks how Fear of Better Options (FOBO) shapes customer behavior, why no one truly “owns” the customer journey, and how generative AI is changing the meaning of intelligence inside organizations. Together, they explore what it takes to rebuild a playbook that actually helps people buy.This conversation dismantles the illusion of perfect data and exposes why “being data-driven” so often means pretending to be. Philip’s pragmatic approach—treating data as an informed opinion rather than a command—offers a smarter, more human path forward for marketing, analytics, and AI adoption.Timestamps00:00 - Introduction – Meet Philip Armstrong: ex-Nike data leader redefining customer intelligence at Truth in Data.02:00 - Fear of Better Options (FOBO) – How decision paralysis sabotages conversions and why incentives must target emotional reassurance.05:00 – What’s Broken – Why throwing money at tech stacks doesn’t create adoption, and why dashboards rarely inspire action.08:00 – Ownership Crisis – Who really owns the customer journey (spoiler: no one), and how silos kill accountability.12:00 – AI’s Double-Edged Sword – Machine learning’s untapped potential vs. generative AI’s hallucinations, blind spots, and the danger of “average” insights.18:00 – Personalization Limits – Why 1-to-1 marketing still fails, even for Netflix and Amazon.24:00 – Metrics That Lie – Open rates, attribution models, and other vanity KPIs that marketers cling to.27:30 – New Rules – Why smaller qualitative insights often beat massive data sets and how to find meaning on the edges.31:00 – When Data Meets Creativity – Inside Nike: how Philip learned to frame data as a “seat at the table,” not the only truth.36:00 – Takeaways – Redefining data-driven decision-making for the AI era and connecting with Philip online.This podcast is produced by MarTech, a Third Door Media property.

For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next?Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driven is looking backwards, which is exactly the opposite of what everyone was hoping to accomplish with being data-driven in the first place. I sat down with Neej at Zeta Live!, the company’s annual event in New York City, to talk about what comes after data-driven marketing, why systems might overtake stacks and the importance of context moving forward.Neej also shares the one word he would use to describe the future of marketing, and it’s going to surprise you. Episode guide0:38: Meet Neej Gore1:51: From data-driven to answers-driven3:10: Why context matters to data and AI5:00: Marketing as a system, not a stack6:14: The urgency around data governance7:45: One word to describe the future of marketingThis podcast is produced by MarTech, a Third Door Media property.

This podcast is produced by MarTech, a Third Door Media property.

Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equalizer to help marketing teams find the insights and value hidden in their data faster. We also discuss the state of the customer data platform (CDP) market, as earlier this year Supermetrics acquired real-time CDP Relay42.Episode guide0:18: Meet Anssi Rusi1:50: Where are marketing teams struggling with data?3:42: What are marketing teams doing to grow their data IQ?6:02: What are the best use cases for using AI to get value from data?7:53: Why did Supermetrics buy a CDP?10:30: What is the state of the CDP market?This podcast is produced by MarTech, a Third Door Media property.

Playbook Broken: Mind Over Machine: Nate St. Pierre's AI UprisingJoin us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabling small businesses to punch above their weight class using AI tools. Nate shares his inspirational journey from a marketing strategist to an AI builder, emphasizing the power of context in utilizing AI effectively. #AI #MarketingStrategy #Youbots #Creativity00:00 Introduction to Playbook Broken00:31 Meet Nate St. Pierre: AI Builder and Strategist00:58 The Nuances of AI in Creativity01:45 Nate's Journey into AI02:50 Building AI Tools for Writers06:12 From Fiction to Screenwriting07:08 The Role of AI in Creativity and Business09:29 Balancing Automation and Human Creativity11:37 The Future of AI and Human Creativity16:53 Ethical Considerations in AI Development19:37 Exploring the Benefits of Nate Bots20:38 Transitioning to Custom Bots21:18 Challenges and Solutions for Agencies23:35 Empowering Small Businesses and Nonprofits30:35 Personal Journey and Philanthropy38:53 Final Thoughts and Contact InformationThis podcast is produced by MarTech, a Third Door Media property.

AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream.Among the tasks where I can help creatives:Atomizing long-form content.Assisting in draft and ideation.Helping keep content on brand. In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost your content efforts, the pros and cons of the democratization of creativity, the enduring webinar format, brand marketing’s resurgence and more.Episode guideMeet Drew BruckerThe best examples of AI helping create content?How important is AI to speeding up creative workflowsHow does the democratization of creativity change the role of creatives?Brand guidelines meet democratized creativityHow are webinars evolving for the AI eraIs a new heyday coming for brand marketing?This podcast is produced by MarTech, a Third Door Media property.

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to revolutions in marketing, the importance of blending B2C tactics into B2B strategies, and the challenges of launching innovative products. Ryan also recounts how he overcame a broken femur just weeks into his new role at StackAdapt, emphasizing resilience and the importance of tackling difficult tasks. They explore the balance between brand and performance marketing, the future of paid media, and the company's integrated marketing efforts. For anyone interested in the intersection of AI, advertising, and strategic growth, this episode is packed with insights and stories from the front lines of marketing innovation.Episode Guide00:00 Introduction to Playbook Broken00:27 Meet Ryan Nelson: Marketing Leader01:02 Ryan's Career Journey and Insights03:17 The Wakeboarding Incident05:52 Expanding into the Enterprise Market09:29 Innovative Marketing Strategies12:21 Balancing Brand and Performance Marketing18:13 Leadership and Team Dynamics20:11 AI and Future Innovations26:11 Resilience and Overcoming Challenges27:58 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

Brand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking about visibility and LLM  citations over SERPs and clicks, are seen as brand marketing efforts.But brands also made news by taking actions that seem to go against their brand values or upset customers. Southwest Airlines, which for years touted “Bags fly free” started charging for checked bags. Cracker Barrel tried to update its logo and faced a backlash from its customer base that threw the brand into national politics.Adam Morgan is VP of brand at Twilio. Earlier in 2025, Adam and his team took on a re-branding project to reimagine in the Twilio brand after the company made a number of acquisitions. In this episode of Conversations with MarTech, Adam discusses the right time to tackle a brand refresh, where to start and the newfound importance of brand marketing. If you’re interested in learning more about how Adam and his team approached the Twilio brand refresh, we have a Deep Dive video that goes into more details: https://youtu.be/ag8G85RPitQEpisode guide0:44: Meet Adam Morgan2:02: When is the right time to refresh a brand?5:49: Where do you start with a brand refresh?10:18: Is brand marketing making a comeback?This podcast is produced by MarTech, a Third Door Media property.

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma, joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. We discuss the resurgence of brand importance in marketing, the evolution of advertising, and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector. Additionally, she shares personal insights on how slowing down can paradoxically lead to increased productivity and creativity. This episode is a must-watch for anyone looking to navigate the rapidly evolving landscape of marketing and technology.Episode Guide00:00 Introduction to Playbook Broken00:19 Guest Introduction: Dima Tamimi00:58 Reconnecting Over Shared Experiences01:48 The Rapid Evolution of Marketing and AI07:24 The Importance of Brand in Modern Marketing13:56 The Role of Creativity in Advertising18:39 Creatopy's Approach to Advertising21:56 AI in Marketing: Co-Creation vs. Automation22:52 The Power of Co-Creation with AI25:20 Marketing Playbooks and Nonprofit Strategies29:08 AI's Impact on Nonprofits and Small Businesses34:28 The Importance of Slowing Down40:01 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

What’s keeping businesses from succeeding with first-party data?What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with first-party data isn’t as easy as it first appears. In today’s episode of Conversations with MarTech, we’re talking to Alexandra Theriault, CRO of Lotame, which is now part of Epsilon, who shares what she’s seen from businesses that are seeing success with first-party data.And in case you think first-party data just doesn’t apply to your brand, Alexandra will explain how an egg company is making the most of its first-party data. Episode guide0:43: Meet Alexandra Theriault1:06: What adds complexity to first-party data strategies?2:44: What causes data silos?4:54: How do you get disparate groups to collaborate around data?6:57: Which team should take the lead on first-party data?8:16: Does having data at the center of the martech stack impact outcomes?10:16: Are some industries getting more from first-party data and others, and why?This podcast is produced by MarTech, a Third Door Media property.

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined approach to GTM. This episode also explores the impact of AI, services becoming the front end of software, and the shift towards fractional roles in organizations. Tune in for a deep dive into redefining success in today's rapidly evolving market landscape.00:00 Introduction and Guest Welcome01:34 The Death of the Traditional Funnel05:34 Ownership of Go-to-Market Strategies12:28 The Business of Marketing17:19 The Shift from SaaS to Services24:19 The Evolution of Software Services25:17 The Shift to Outcome-Based Services26:18 Economic Sense of Fractional Services27:03 The Disruption of Traditional Business Models30:32 The Role of Ego in Business Decisions34:06 AI's Impact on Business Operations36:20 Future of UI and AI Integration41:22 Managing Energy and Productivity44:31 Conclusion and Final Thoughts"This podcast is produced by MarTech, a Third Door Media property.

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures. On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategist and MarTech contributor Kathleen Schaub about her new book, “Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything.”Schaub is going to walk us through her four critical mindset shifts for marketing leaders, discuss why anyone would be interested in a CMO role today anyway and more.Episode guide0:58: Meet Kathleen Schaub1:38: Where should marketing leaders start re-wiring their organization?4:51: Why marketing doesn’t work like a vending machine8:50: The four essential mindset shifts for marketing leaders16:11: Is the way we’ve been organizing our teams out-dated?20:43: Why would anyone want to be a CMO today?This podcast is produced by MarTech, a Third Door Media property.

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importance of aligning first principles with new technologies. The conversation touches on the seamless integration of sales and marketing, the role of AI agents, and the persistent challenge of managing waste in marketing efforts. Ed also shares insights from his extensive experience at IBM, McKinsey, Deloitte, and Zeta Global, emphasizing the need for curiosity and adaptability in a rapidly changing environment.00:00 Introduction to Marketing Frameworks00:31 Welcome to Playbook Broken00:40 Introducing Ed C and Zeta Global01:46 The Evolution of Marketing Playbooks03:33 The Timeless Marketing Framework05:05 The Role of AI in Modern Marketing07:00 Challenges and Changes in Marketing12:09 The Importance of Brand in Marketing15:40 Breaking Down Traditional Marketing Playbooks19:30 The Future of Marketing with AI28:39 Personal Insights and Career Reflections31:46 Conclusion and FarewellThis podcast is produced by MarTech, a Third Door Media property.

Who’s watching the security of your martech stack?There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed SaaS app after SaaS app over the years, you have to wonder who was looking out for the security?In larger organizations, the IT and data teams will have some input into the security and governance of martech tools and data. That’s especially true for businesses in highly regulated industries. In this episode of Conversations with MarTech, we speak with Rob Stacey, CRO of content management vendor Forrit, about the realities and risks of securing your martech stack and the data it contains. Stacey says collaboration between IT and marketing is increasingly the norm, helping businesses make decisions that help marketers do their jobs while IT meets its security needs. It’s a far cry from the turf wars we’ve heard about in the past.Episode guide1:02: Meet Rob Stacey2:15: IT, data and marketing teams: Turf wars vs. strategic cooperation3:38: Has awareness of security risks increased among marketers?5:33: How does IT feel about the explosion of SaaS apps in martech stacks?7:36: The business advantages of a secure martech stack you don’t often think about.#martech #marketing #datasecurityThis podcast is produced by MarTech, a Third Door Media property.

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed. Tune in for insights on redefining business models, the future of AI agents, and strategies to adapt in an ever-changing digital world.00:00 Introduction and Welcome00:22 Guest Introduction: Will Allen01:10 CloudFlare and Its Origins03:18 The Concept of Playbooks04:50 Challenges and Adaptations in Playbooks11:31 AI and Content Creation13:49 The Changing Landscape of Content Monetization19:39 CloudFlare's Approach to AI and Content21:39 The Crux of the Issue21:54 Writing for Future AIs22:12 Developer Documentation and AI Integration22:43 Different Approaches to Content Control23:10 Enforcing Content Policies24:33 The Changing Landscape of SEO and AI28:34 The Rise of Agents and Bots33:30 The Future of Content and Business Models37:33 Overcoming Challenges and Shipping Products40:31 Final Thoughts and Closing RemarksThis podcast is produced by MarTech, a Third Door Media property.

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity?The key to better engagement with prospects and customers might be all around you.Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.If you hear “video” and think of the time required to shoot and edit a message, we’ve got news for you: Today’s video tools make creation and editing easy, and AI and avatars make it even easier.In this episode of Conversations with MarTech, we talk to Korina Edwards, vice president of marketing at Vidyard, about how sales, marketing and customer success teams are using video to improve engagement and grow their business.And Edwards brought some stats to back it up.Episode highlights0:54: Meet Korina Edwards1:30: The best applications of video in GTM strategies4:28: What is the key to video’s success in the business world?6:19: Does it matter if the video includes a real person?7:35: The do’s and don’ts of using AI for video in GTM roles9:38: What’s ahead for video and AI for GTM in the coming years?11:01: What’s the next innovation in this space?#GTMstrategy #marketing #GTM #salesThis podcast is produced by MarTech, a Third Door Media property.

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing. Vidibor shares insights on the future of marketing, emphasizing the necessity of adaptive, real-time strategies to stay competitive. This episode is a must-watch for anyone looking to navigate the complexities of today's marketing and sales environment.00:00 Introduction to Playbook Broken00:43 Guest Introduction: Zach Vidibor, CEO of Octave01:30 The Concept of Generative GTM03:46 Challenges and Realities of AI in Marketing07:52 The Future of Sales and Marketing Collaboration13:59 The Broken Go-to-Market Playbook21:11 The Playbook's Gonna Break21:40 AI and Organizational Structure22:32 The Future of Software Development23:52 Martech's Law and Technological Change25:26 The Impact of AI on Competition26:52 Adapting to Rapid Changes30:26 Personal Productivity Insights33:14 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

This podcast is produced by MarTech, a Third Door Media property.

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizational restructuring, and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning, and how to prepare for an AI-native future. Tune in to uncover how leaders can navigate this chaotic yet exciting new world.00:00 Introduction to Playbook Broken00:37 Meet Melissa Reeve: Marketing Veteran01:18 Hyper Adaptive: Melissa's New Book03:04 AI Literacy and Organizational Change04:41 The Future of Playbooks in Marketing07:45 The Human Aspect of AI Integration17:57 Stages of Hyper Adaptivity20:39 Future of Work and Leadership Challenges26:33 Learning in the Age of AI28:37 Personal Productivity and Overcoming Challenges31:46 Conclusion and Contact InformationThis podcast is produced by MarTech, a Third Door Media property.

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation covers the rise of new search platforms like TikTok, the pitfalls of performance marketing, and the importance of brand building in the current landscape. They also explore the concept of 'nihilist SEO' and the challenges of maintaining meaningful optimizations in a rapidly shifting environment. Tune in for insights on creating effective, future-proof marketing strategies. 00:00 Introduction to Playbook Broken 00:37 Meet Matthew Kay: SEO Expert 00:54 The Changing Landscape of SEO 04:15 The Death of Traditional Playbooks 07:41 New Rules for Modern Marketing 10:24 The Future of Brand and Performance Marketing17:24 Nihilism in SEO: A Critical Perspective 21:30 Force Yourself: Overcoming Challenges 22:23 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape. Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.Timestamps00:00 Introduction to Playbook Broken00:40 Meet Molly St. Louis: A Marketing Unicorn03:31 The Evolution of AI in Marketing08:23 The Power of Social Selling14:44 The Importance of Authenticity in Marketing18:22 The Essence of Social Selling19:52 Strategy Workshop Introduction20:29 Brand Measurement in Performance Marketing22:39 The Value of Brand and Attribution Challenges32:10 The Role of AI in Modern Marketing35:25 Conclusion and Final ThoughtsThis podcast is produced by MarTech, a Third Door Media property.

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data.Perhaps best of all, share of search is also a really good proxy for understanding your market share.Liam Moroney is the CEO of Storybook Marketing and a MarTech contributor, and he’s become LinkedIn famous for his takes on the importance of brand marketing and brand recall in B2B marketing.In this conversation, Liam discusses how marketers can take advantage of share of search, what they’ll learn from its data and potential pitfalls to be aware of.Host: Mike Pastore, Editorial Director | MarTech.orgGuest: Liam Moroney | CEO | Storybook MarketingThis podcast is produced by MarTech, a Third Door Media property.

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations.Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev.Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.He sees three metrics that are leading indicators of how a brand is performing. They are:Top of mind: Brands need to be present when someone is thinking about entering your category?Consideration: Is your brand seen as superior, different, trustworthy and more innovative?Advocacy: Are people talking about and recommending your brand?Good news for brand marketers: These metrics used to be measured far down the road. Today, they can be measured closer to marketing campaigns and help them judge success much quicker. #marketing #brandmarketing #brandbuilding #brandmeasurement #CMO Host: Mike Pastore, Editorial Director | MarTech.orgGuest: Benoit Garbe | President | QUINT AdvisoryThis podcast is produced by MarTech, a Third Door Media property.

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology.While examples abound of AI agents being used in customer-facing applications, they’re making headway in martech stacks, where they can take requests for data, then reach out to various applications in the martech stack like the CRM and CDP to get the data and find answers.What does this mean for marketers and marketing operations professionals who lead the martech orchestra today?According to Brinker, those roles are about to enter a golden age with the help of agents.What remains to be seen is how marketing and marketing ops pros will get their hands on agentic AI. A number of new and existing vendors are battling for market share with AI agents with no clear winner in sight.Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.Where this all gets really interesting is where the data and the agents come together. The organizations with the best data will be favored to win.#ai #aiagents #artificialintelligence #agenticAI #marketing #martech #marketingtechnologyHost: Mike Pastore, Editorial Director | MarTech.orgGuest: Scott Brinker, Editor | chiefmartec.orgThis podcast is produced by MarTech, a Third Door Media property.

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.Today, when people put a question into a search engine, they often get back… the answer. That’s a great user experience for users, but not so great for organizations that benefited from — and often monetized in some way — that traffic that came from search engines.Even if your SEO and content marketing game is on point, Google users, for example, often need to scroll past some combination of AI overviews, videos, suggested searches and sponsored results before they see your page. In this episode of Conversations with MarTech, we talk to John Miller, founder of Scribewise, about how the game is changing when it comes to audience building, what it means for websites that rely on organic search traffic and more.#seo #contentmarketing #searchengineoptimization #marketing #organicsearchHost: Mike Pastore, Editorial Director | MarTech.orgGuest: John Miller, Founder | ScribewiseThis podcast is produced by MarTech, a Third Door Media property.

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone.Alongside marketing ops in some revenue organizations, there are roles in revenue operations (RevOps), sales operations (SalesOps) and even GTM Ops. In this episode of Conversations with MarTech, we’re looking under the hood of marketing and discussing the people who orchestrate all of the pieces you find underneath. Our guide is Mike Rizzo, the founder of MO Pros, MarketingOps.com and the MOps-Apalooze conference. He’s built a community of marketing operations professionals that gathers online and in person to talk marketing ops, martech and how marketing makes its sausage. #martech #marketingoperations #mops #marketing #revops #marketingopsHost: Mike Pastore, Editorial Director | MarTech.orgGuest: Mike Rizzo, Founder | MarketingOps.comThis podcast is produced by MarTech, a Third Door Media property.