Breaking Silos: Uniting Marketing And Sales For Growth

What if your next stage of growth isn’t another ad campaign, but a system that turns every good conversation into a clear next step? We sat down with Ashley Howard of DevMar Strategies to map the journey from first touch to raving review—and why uniting marketing and sales inside a single CRM changes everything.Ashley shares how DevMar grew from solo consulting to a full-service firm by obsessing over systems that actually get used. We dig into the foundations: choosing a CRM your whole team can live in, designing repeatable workflows, and collecting the data you’ll wish you had in five years. You’ll hear how to automate confirmations and follow-ups without losing the human touch, why a shared source of truth breaks silos, and how tracked emails and activity timelines turn guesswork into accountability.For scrappy teams starting from zero, Ashley outlines a practical HubSpot-first path: spin up the free CRM, define the fields that matter, import your contacts, and build from there. If your tech stack is bursting at the seams, we walk through auditing tools, planning migrations, leveraging native integrations, and consolidating reporting so leaders can make faster, smarter decisions. Most importantly, we show how sales’ real-world pain points should flow back into marketing’s messaging, content, and budgets—closing the loop that drives predictable pipeline.You’ll leave with a simple mantra: systems should break silos, data should serve the future, and adoption is everything. If you’ve ever felt buried under spreadsheets or worried automation would make you sound robotic, this conversation will reset how you think about growth operations.Connect with DevMar Strategies: https://www.bbb.org/us/ok/yukon/profile/marketing-consultant/devmar-strategies-0995-90130002https://www.facebook.com/DevMarStrategies/https://devmarstrategies.com/Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK