Breaking the Mold: Alternative Strategies for Product Launches

In this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system.   KEY TAKEAWAYS COVERED IN THE PODCAST   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Nicki Krawczyk on her website, Circuit Selling and Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: When it comes to launching, we know that there's two main ways to launch live launching or evergreen. And you might be one of those people that doesn't like live launching, that the idea of doing a live launch is exhausting. It takes a lot of work and it does take a lot of work. But also you might know if you've done evergreen, it's not as easy as maybe it's made out to be. So what if there was something in between, could you find a way of launching that wasn't evergreen and wasn't live launching, and what if that way could massively increase your profits like it has done for my guest today. Today, I'm interviewing Nicki Krawczyk and I think you're going to really enjoy what she's got to say. I made so many notes. Get ready. Hello and really warm welcome to this week's episode of Your Dream Business. My name is Teresa Heath-Wareing and as always, I am your host. I hope you are doing really, really well. Now we've been doing a lot of talking around webinars and launching and I've got some stuff going on at the moment or coming up where I'm talking more about webinars. So the launching stuff is obviously something I really enjoy talking about and I'm absolutely geek if I'm honest, but actually. If you have an online product, if you have [00:02:00] a course, a membership, a group coaching program, then you need to know about launching. This is how people make their money. They do launches of their products. And like I said, I've done lots of content recently around the importance of launching and why we need it and why we can't just go, we've got this thing to sell and help people buy it. I mean, I really wish that was the case, but it's not as easy as that unfortunately. Today's guest, Nicki Krawczyk. Gave me so much to think about because she is talking about a way of launching that isn't live launching. And when I say live launching, I mean, you turn up live to do a webinar, you turn up live to do a challenge or a bootcamp and isn't evergreen. And by evergreen, we mean that it goes on autopilot. You set it and forget it. And you get loads of money coming in, which If that was as easy as that, believe me, we would all be doing it. It takes a bit of work. And I think that's what disappoints people because they think I'm just going to set up a course and sell it evergreen and it doesn't quite go with the way they think. So what if there was something in between? Which obviously I was fascinated [00:03:00] to hear about because I know those two other launch methods really, really well. And I happen to love them as well. So I made so many notes on this episode. I was proper picking her brain. And when she was saying about a strategy, I was like, but how, and what would you do there? And how do you do that? And I always love it. And hopefully you love it too, when there's an episode like that, because when I'm learning as much as you are, it really helps me ask all the right questions. It was awesome. She also talks about the fact of nurturing while selling, which Again, I like it when people sometimes give me differing opinions to ones that I have. I would often talk about not trying to marry someone on the first date and warming them up and nurturing them a bit and she was like, no, you know, I just go straight to sell. So again, it was Such a fascinating conversation. So let me just tell you a bit about Nicki. Nicki is the CEO and founder of Nicki K Media, and she loves to challenge conventional norms of [00:04:00] live launching and traditional evergreen strategies. Her proven methodologies provide course creators with a predictable path to success, freeing them from stress and limitations of outdated approaches. Like I said, it was really fascinating having this conversation with her. In addition to her revolutionary, hard word to say, circuit sales system course, she also offers additional programs through her filthy rich writer and fired up freelance brands for would be copywriters and freelancers alike. It was such a great conversation and I am so excited to share this with you. I think you're going to get so much from this. So without further ado, here is Nicki. Nicki, welcome to the podcast. Nicki: Hello, Teresa. Thank you for having me. Teresa: My pleasure. Now I am very excited about this episode because we are going to talk things that I geek out on, on a regular basis. Like to say I like launching is like, I watch other people's stuff with intrigue, like if someone's going through a launch, I screenshot everything [00:05:00] and I'm like, Oh, see what they did here. And also if this goes to here, and this is the stuff that like, I love this stuff. So when I went and did my research on you and you were talking about launching that wasn't live launching and wasn't necessarily evergreen, but you 40 Xed, four zero Xed. your business, like, I need to know this. I need to know what this wizardry is. I need you to tell me every detail and we need to get into it. So let's start by talking about why you're not keen on live launching and what you're doing instead. Nicki: So, you and I are similar in that I watch other people's live launches too, except I spend that time going. Oh, I'm so glad I'm not doing this. Oh my God. That looks like so much work. Oh my gosh. It's it. You and I were talking before we got started here and, or before we started recording and, and for, for people who love live launching and if it works for you. Awesome. Stick with it. Like [00:06:00] it don't break anything, but that's working stick with it because it absolutely can work. The, the people who, who are in my camp tend to be the people who are like, Oh God, I don't want to do that. That looks like so much work and so much effort. And I just, I don't get me wrong. This is business, right? Like you have to put in effort in business. I'm not going to come on here and be like, no, no, no, just follow my system. It's super easy. There's work to it, but I prefer to, I've heard of front load a lot of the work I prefer to do work behind the scenes so that I can set something up so that it can do the selling. For me, without having me having to be present for it, without me having to be on live and and giving my, my heart and soul to everybody and then passing out for, for a month afterwards because it took so much out of me. So there's room for all of us. Teresa: And I think you're right. And I want, that is one thing I never hide the fact of that doing launches is hard. There's a lot of moving pieces. It takes a lot of energy. And we've all done a launch where. And probably more than I care to think about, where you put your heart and soul, and I do, right, I love what I do, and I literally, like, give, give, give, and then it's tumbleweed, and you're like, I have just literally busted my backside, and it's not worked out. So, one of the things that I see all the time, and, And I'll give you my thoughts on this, but is evergreen, like everyone wants evergreen. Everyone wants to literally just set up the thing, do the thing, done, brilliant, rolling the money. Right. And one thing I advise. [00:08:00] which I'm, I love people challenging me on, on the podcast and giving me new thoughts and ways of thinking. One of the things I advise is before they ever do an evergreen is that they do some live stuff to see what their customers like and what is working, what isn't working, what is happening, like what are they, what sales things they really being attracted to before they hit...