Breaking the Mold with Bo Bandy: Redefining Leadership in a Male-Dominated Industry

from SaaSy · host Mae Digital

In this episode of SaaSy Annie Murkowski interviews Bo Bandy, CMO at Alchemer, about her journey as a marketing leader in tech. Bo discusses building scrappy marketing teams, the importance of early marketing investment, and the impact of AI and data on personalization. She shares her collaborative, empowering leadership style and offers practical advice for women in tech leadership: be direct, build cross-functional allies, and use data to support your perspective. The conversation highlights career growth, inclusivity, and strategies for thriving as a woman executive in the tech industry.

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This episode is 24 minutes long.

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This episode was published on January 8, 2026.

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