Brendan Sweeney, Director of Golf Media Relations & Player Development, French Lick Resort

My guest on this episode has a history in media that includes a move to Orlando in the early days of Golf Channel and Universal Studios, but his current path is something else entirely. Brendan Sweeney is the Director of Golf Media Relations and Player Development at the French Lick Resort in Indiana, home of the Korn Ferry Tour Championship. His job is multifaceted, but you can call him a PR guy and builder of relationships. He owes his passion for golf to his early days in Chicago, where he caddied at famed Medinah Country Club, home to multiple majors and Ryder Cups. We talk Medinah, French Lick, the direction of golf, the influence of "influencers," and the power of storytelling.