Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More

Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.Episode topics & Timestamps(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch (02:25) the rapid growth of BulletPitch and the audience size (05:25) how BulletPitch measures audience engagement through polls and investor introductions (08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth (12:18) Discussion on the strategy of Twitter ads and what makes a good ad(23:15) The Business model of Bulletpitch (27:00) Launching BulletPitch Plus(35:48) Insights on newsletter saturation (41:49) Monetization challenges faced by newsletters (45:09) Brett shares his experience with hosting events and the value of in-person interactions for newsletter subscribersLinks mentioned:https://www.bulletpitch.com/https://twitter.com/BrettPerlmutterWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.