Brian Boero on Storytelling, Signal, and What Comes Next for MLS

The Listing Bits Podcast is now available on your favorite podcast player! Overview Greg Robertson sits down with Brian Boero of 1000Watt to talk about the current state of organized real estate, the future of the MLS, AI's impact on SaaS and marketing, and why writing and storytelling still matter in an AI-driven world. They also preview 1000Watt's upcoming Signal Conference and discuss a new "next generation MLS" concept the team is developing for the event.  Key Takeaways Brian explains how 1000Watt blends strategic advisory work with branding, messaging, and design.  Greg and Brian discuss why strong writing is still a critical skill, even as AI tools become more common.  The conversation dives into private listings, MLS relevance, and the growing tension between brokerages, portals, and organized real estate.  Brian shares his core belief: "don't mess with homes," arguing that limiting access to listings could ultimately hurt the industry.  Greg and Brian discuss how AI may fundamentally reshape proptech, SaaS, and vendor business models over the next few years.  Signal Conference preview: 1000Watt will unveil a conceptual "future MLS" complete with branding, governance ideas, and a proposed business model.  Links Signal Conference 1000Watt Sponsors Aligned Showings — MLS-owned showing software built to simplify scheduling, improve communication, and keep MLS data where it belongs. Giant Steps Job Board – Built for organized real estate and PropTech, not generic tech bros and recruiters who don't know what an MLS is. Production and editing services by: Sunbound Studios