Brian Crombie Radio Hour - Epi 1202 - “Ask Polly” with Erin Kelly

Brian interviews Erin Kelly. Erin, president and CEO of Ottawa based Advanced Symbolics Inc. (ASI), says “Ask Polly”, an artificial intelligence Market Research technology started with the search for perfect, unbiased information gleaned from natural human behavior. “With the advent of social media, this was the first time this became possible because it created a kind of living laboratory that allowed you to observe people without asking them questions and without disturbing the environment in any way, and while still protecting privacy. We could get a good idea of what the population really wants.” Polly is being used to gather market research that reflects genuine consumer engagement and authentic consumer attitudes.