Brian Crombie Radio Hour - Epi 1553 - Big Gorgeous Goals: Ambition, Reinvention, and Building Something That Matters

On The Brian Crombie Radio Hour, Julie Ellis, co-founder of Mabel’s Labels and author of Big Gorgeous Goals, joins the conversation to talk about ambition, reinvention, and what it really takes to build something meaningful. Julie left a corporate career in her early 30s to co-found Mabel’s Labels — a simple idea that grew into an 8-figure business and was eventually sold to an industry giant. She shares the lessons learned along the way, and what comes next after major success. In this episode, we explore:Why big goals should feel slightly uncomfortable — and why that’s a good thingThe difference between fleeting resolutions and life-changing goalsHow systems, processes, and the right people matter more than raw motivationWhat happens to identity after selling a successful companyWhy growth accelerates in the right communityNo hype, no empty motivation — just a grounded discussion about ambition, reinvention, and building something that lasts.