Brianna Doe: Touchpoints, Trust & TikTok! Redefining Customer Engagement

What this episode covers

Forget Dashboards. What if your sharpest marketing insights were hiding in customer calls, community threads, and comment sections? That's the real marketing gold! On this episode of Tea Time with Tech Marketing Leaders, we finally get to hang out with the brilliant Brianna Doe (LinkedIn), Senior Demand Gen Manager at Inventables and founder of Soul Food Studio. Brianna brings a blend of artistry, analytics, and active listening to her role—shaped by a background in film, nonprofit work, and a personal viral LinkedIn moment that catapulted her to 25K+ followers. Her specialty? Crafting customer journeys that actually feel… human. In this conversation, Brianna unpacks what it takes to truly understand and connect with your audience—from dissecting touchpoints, channels, and trust to redefining what “personalization” really means. She dives deep into voice-of-customer research, the surprising power of Reddit and TikTok, and how B2B brands can move away from acronyms and into actual impact. This one’s for anyone ready to ditch the jargon, reframe attribution, and treat customer experience as both a science and an art. Powered by MKG Marketing, your partners in SEO, digital ads, and analytics. Chapters 00:00 Intro and LinkedIn Fame 04:05 From Film School to Funnels 08:50 What Is Customer Engagement 14:20 Trust vs Relationship 19:45 Personalization Beyond the Name 26:00 Data Ethics and Web3 32:30 Stepping Into Their Shoes 38:15 Messaging Makeover 43:00 Surprising Channels 47:30 Measurement in a Dark Funnel World 53:15 Loyalty, Referrals and the Next Step 57:00 Wrap-Up and Words of Wisdom

PodParley-generated summary based on available episode metadata and transcript content.