Bridging Blockchain and Advertising – Peter Jonas of Thirdwave

In this episode of Built to Scale: B2B Growth, we sit down with Peter Jonas, Founder and CEO of Thirdwave, to explore how blockchain technology is transforming digital advertising. Peter shares insights into the inception of Thirdwave, the first blockchain discovery engine designed to connect users with games, projects, and communities they love. He discusses the challenges and opportunities in integrating blockchain data with advertising strategies, emphasizing the shift from probabilistic to deterministic data for precise targeting and engagement.​Peter also delves into the concept of Wallet-Aware Advertising, highlighting how wallet data provides verifiable proof of user value and behavior, enabling advertisers to move from guesswork to certainty. Whether you're a marketer, blockchain enthusiast, or business leader looking to leverage emerging technologies for growth, this conversation offers valuable perspectives on the future of advertising in the Web3 era.​Peter Jonas' LinkedIn Profile: LinkedInThirdwave Website: https://thirdwavelabs.com/