Built to Scale: B2B Growth with Rym Benchaar

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Pablo Hernandez O’Hagan, founder of Ingenia, to explore the fundamentals of business growth, branding, and standing out in an AI-driven world.With over 30 years in digital marketing, Pablo shares lessons on storytelling, niche focus, and building authentic brands that scale. He also breaks down how companies can use AI and other technologies without sacrificing differentiation in crowded markets.Pablo shares:The Lego analogy for building scalable businessesLessons from 30+ years in digital marketingWhy storytelling drives differentiationHow to stand out in a saturated AI landscapeThe role of authenticity in brand buildingIf you're building a brand or scaling a business, this episode offers timeless insights on growth, positioning, and strategy.Pablo Hernandez O’Hagan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Ingenia Website: https://www.ingenia.com/

In this episode of Built to Scale: B2B Growth, we sit down with Tanuj Joshi, CEO of Eulerity, an AI-powered marketing platform designed to simplify digital advertising for small and medium-sized businesses.Tanuj shares how SMBs can navigate the growing complexity of digital marketing using accessible, automated tools. From simplifying ad platforms to enabling scalable campaigns across networks and franchises, this conversation highlights how AI is leveling the playing field for small businesses.Tanuj shares:Why SMB marketing platforms have become overly complexHow Eulerity uses AI to simplify digital advertisingThe role of accessible tools in driving small business growthHow to scale campaigns across networks and franchise modelsBalancing brand control with local performance in SMB marketingIf you're working with SMBs or building in the marketing tech space, this episode offers practical insights on using AI to simplify growth and improve performance.Tanuj Joshi LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Eulerity Website: http://www.eulerity.com/

In this episode of Built to Scale: B2B Growth, we sit down with Dan Morrison, CEO of Morevolved, to break down what it takes to successfully implement AI and drive meaningful digital transformation.Dan shares why most AI initiatives fail due to missing foundational systems, and how companies can avoid common leadership mistakes when adopting new technology. We also explore how emerging technologies like quantum computing and space-based infrastructure could reshape the future of business and innovation.Dan shares:Why foundational systems must come before AI implementationCommon leadership mistakes in digital transformationHow to properly sequence AI adoption for scalable growthThe impact of AI on jobs and organizational changeEmerging technologies shaping the future, including quantum computingIf you're a founder, operator, or leader exploring AI adoption, this episode provides a clear framework for building strong digital foundations before scaling automation.Dan Morrison LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Morevolved Website: https://morevolved.com/

In this episode of Built to Scale: B2B Growth, we sit down with Todd Mozer, Chairman & CEO of Sensory, to explore the evolution of on-device AI, hybrid AI models, and the future of voice technology across industries.Todd shares how Sensory has stayed relevant for over 30 years by continuously innovating, shifting from hardware to software, and building AI systems designed for real-world performance. We dive into why on-device AI is gaining momentum over cloud-only models, especially when it comes to privacy, latency, and efficiency.We also explore how hybrid AI approaches are shaping the future of automotive systems, wearables, medical devices, and smart cameras, and what this shift means for developers and businesses building AI-powered products.Todd shares:Why on-device AI is becoming critical for privacy and speedHow hybrid AI models balance cloud and edge computingReal-world use cases in automotive, healthcare, and wearablesHow Sensory evolved from chips to software-driven AI systemsWhy long-term innovation is key to surviving in deep techIf you're building in AI, voice tech, or embedded systems, this episode breaks down where the industry is heading and what it takes to build durable AI companies.Todd Mozer LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Sensory Website: https://sensory.com/

In this episode of Built to Scale: B2B Growth, we sit down with Alina Sprengele Co-founder & CEO of Snippets AI, an AI-powered SEO and content tool helping teams grow through organic marketing.Alina shares how Snippets AI scaled to thousands of users in just a few months by focusing on SEO, content, and community-led growth. We also dive into their pivot from prompt management to SEO tools, and how understanding international markets shaped their strategy.Alina shares:How to scale a startup using organic growth and SEOLessons from pivoting product positioning in the AI spaceThe role of content marketing and community in early tractionKey differences in AI adoption across global marketsProduct launch tactics that drive fast user growthIf you're building or scaling a SaaS product, this episode offers practical insights on using SEO and organic strategies to grow without relying on paid acquisition.Alina Sprengele LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Snippets AI Website: https://www.getsnippets.ai/

In this episode of Built to Scale: B2B Growth, we sit down with Chris DeNoia, Fractional CIO and CISO, to explore how businesses can adopt AI securely while driving measurable ROI.Chris shares practical strategies for starting small with AI, identifying high-impact use cases, and avoiding common security blind spots in fast-moving deployments. We also dive into building autonomous AI agents, tracking performance through clear KPIs, and preparing teams for an AI-driven workforce.Chris shares:How to approach AI security and risk managementWhy starting small leads to better AI adoptionHow to measure AI ROI with clear KPIsCommon security gaps in rapid AI implementationThe future of autonomous AI agents and workforce automationIf you're implementing AI or leading digital transformation, this episode offers a clear, practical roadmap for scaling AI safely and effectively.

In this episode of Built to Scale: B2B Growth, we sit down with Bevan Smith, CEO of Quasar Intelligence, to explore how AI is reshaping healthcare through innovative bone health diagnostics.Bevan shares his journey from corporate finance to healthcare AI and how Quasar is using existing CT scans to unlock preventative insights without requiring new imaging. We also dive into the challenges of data bias, regulatory complexity, and aligning incentives in the healthcare system.Bevan shares:His transition from corporate finance to healthcare AIHow CT scans can be repurposed for bone health diagnosticsThe impact of data bias and how to mitigate itWhy trust, validation, and regulation are critical in healthcare AIIf you're interested in healthcare innovation, AI in medical imaging, or building in regulated industries, this episode offers a practical look at scaling trustworthy solutions.Bevan Smith LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Quasar Intelligence Website: https://quasar-intelligence.com

In this episode of Built to Scale: B2B Growth, we sit down with Matthew Pomara, Co-Founder and Vice President of Ark Technology Consultants, to explore lessons from over 30 years of building and scaling tech businesses.Matthew shares how to navigate pivots, adapt to changing technology, and use social media as a powerful growth and storytelling tool. He also breaks down why strong leadership and team culture are critical for long-term success.Matthew shares:Key lessons from 30 years in tech entrepreneurshipHow to make smart pivot decisions in growing businessesUsing social media to drive visibility and growthWhy people and culture are at the core of scalingIf you're building or scaling a tech-driven business, this episode offers practical insights on resilience, adaptability, and sustainable growth.Matthew Pomara LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Ark Technology Consultants Website: https://arktci.com/

In this episode of Built to Scale: B2B Growth, we sit down with Samar Khan, CEO of Trip AI, to explore how AI is reshaping the aviation and travel industry.Samar shares how airlines are using AI to reduce fuel costs, lower emissions, and improve operational efficiency. We also dive into agentic AI, multi-agent systems, and the challenges of modernizing legacy airline infrastructure in a rapidly evolving industry.Samar shares:How AI helps airlines cut costs and improve sustainabilityThe role of agentic AI and multi-agent models in operationsChallenges and strategies for modernizing legacy systemsHow AI is transforming the future of travelWhy Dallas is emerging as a hub for AI innovationIf you're in travel tech, aviation, or building in AI, this episode offers a practical look at scaling innovation in complex, legacy-driven industries.Samar Khan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠TripAI  Website: https://tripai.io/

In this episode of Built to Scale: B2B Growth, we sit down with Shanthi Rajan, Founder and CEO of Linarc, a construction management platform built specifically for SMB contractors.Shanthi shares her journey from successful exits to building in construction tech, and how deep industry understanding shaped Linarc’s product and positioning. We also explore the realities of being a solo founder, from team building to fundraising, and how to navigate growth while managing global teams.Shanthi shares:Why deep industry research is critical before building a SaaS productHow Linarc supports SMB contractors with tailored construction techChallenges and strategies of being a solo founderWhen and how to approach fundraisingBalancing growth, leadership, and work life across global teamsIf you're building a SaaS company or exploring niche markets like construction tech, this episode offers practical insights on product, positioning, and scaling as a founder.Shanthi Rajan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Linarc Website: https://www.linarc.com/

In this episode of Built to Scale: B2B Growth, we sit down with Mitchell Robertson, a serial entrepreneur who has built nine companies across multiple industries, to explore what it really takes to scale in diverse and often overlooked markets.Mitchell shares how curiosity, adaptability, and strategic thinking have shaped his journey, along with practical insights on using AI to accelerate workflows, navigating pivots, and building without relying on venture capital.Mitchell shares:Lessons from building companies across different industriesWhy curiosity and continuous learning drive better decisionsHow AI can speed up execution and improve strategyNavigating pivots, failures, and startup challengesBootstrapping strategies for sustainable growthIf you're an entrepreneur or operator looking to scale across industries or build without VC, this episode offers a practical and grounded perspective on long term growth.Mitchell Robertson LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Mitchell Robertson Website: https://www.mitchrobertson.co/

In this episode of Built to Scale: B2B Growth, we sit down with Satya Bathula, Founder and CEO of D3E Studio, an AI-driven platform transforming how software is built through automated code generation.Satya shares how D3E Studio enables faster development, reduces manual coding, and opens new possibilities for teams looking to scale efficiently. We also explore the impact of AI on traditional software engineering roles and what the future of coding looks like in an increasingly automated world.Satya shares:How AI-driven code generation is changing software developmentThe capabilities and use cases of D3E StudioThe evolving role of developers in an AI-first worldHow businesses can leverage automation to scale fasterIf you're in SaaS, engineering, or exploring no-code and AI-powered development, this episode offers a practical look at where the industry is heading.Satya Bathula LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Satya Bathula  Website: https://www.d3e.studio/

In this episode of Built to Scale: B2B Growth, we sit down with Michael Lebor, El Presidente of Momentum AMP, to explore how platform-driven strategies are reshaping SaaS, especially in the insurance tech space.Michael shares how companies can move beyond all-in-one products to build scalable, API first platforms that become the system of record in their industry. We also dive into the role of open APIs, data integration challenges, and how ecosystem partnerships drive long term growth.Michael shares:• Platform strategy vs all in one products• The evolving role of open APIs in SaaS• How to become the system of record in a vertical• Data integration and scaling challenges• Building and leveraging ecosystem partnershipsIf you're building or scaling a SaaS company, this episode offers a practical look at creating platforms that drive adoption, integration, and long-term market leadership.Michael Lebor LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Michael Lebor  Website: https://momentumamp.com/

In this episode of Built to Scale: B2B Growth, we sit down with Eric Tucker, a seasoned leader with experience in biotech, event design, and software, to explore what makes go-to-market strategies succeed across industries.Eric shares how understanding customer needs, aligning sales and delivery teams, and strategic pricing drive growth. We also dive into the role of relationships, marketing attribution, and AI integration in scaling businesses effectively.Eric shares:• Universal go-to-market principles for B2B success• How to align sales and delivery teams for better outcomes• Strategic pricing and risk management insights• The importance of trust and relationships in sales• Using AI and marketing attribution to drive smarter decisionsIf you’re building or scaling a business, this episode provides actionable strategies to strengthen operations, sales, and growth across industries.Eric Tucker LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Eric Tucker  Website: https://www.erictucker.us

In this episode of Built to Scale: B2B Growth, we sit down with Taylor McLemore to explore how AI is transforming business operations, customer experience, and go-to-market strategies.Taylor shares how companies can scale more effectively by combining clear role definition with responsible AI adoption. From improving customer interactions with AI-driven voice agents to building trust through ethical systems, this conversation breaks down practical ways to grow without losing the human element.Taylor shares:• Why role clarity is critical for team alignment and scaling• How AI enhances customer experience and sales operations• The importance of AI ethics, transparency, and trust• How voice AI and automation improve accessibility and efficiency• Why human oversight and clear boundaries are essential in AI systemsIf you're scaling a B2B company or exploring AI-driven growth, this episode offers a practical framework for balancing automation with trust and performance.Taylor McLemore LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

In this episode of Built to Scale: B2B Growth, we sit down with Abhijit Verekar to break down how AI is transforming government consulting and what it takes to win in B2G sales.Abhijit shares how firms can use AI to streamline operations, improve proposal workflows, and stand out in a relationship-driven, highly competitive market. We also explore why personalization, storytelling, and consistent thought leadership are critical for building trust and closing deals in long sales cycles.Abhijit shares:• How AI is applied in government consulting• Effective B2G go-to-market strategies• Why personal relationships still drive results• How to use AI for tasks like proposals and invoicingIf you're in government consulting or scaling in a complex sales environment, this episode offers practical insights on combining AI with human connection to drive growth.Abhijit Verekar LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Avèro Advisors  Website: https://averoadvisors.com

In this episode of Built to Scale: B2B Growth, we sit down with Don Gregori, COO of First Factory, a leading nearshore software development company helping businesses build and scale high performing engineering teams.First Factory specializes in delivering flexible, high-quality software development solutions while maintaining long-term client partnerships. Don shares how the company has scaled sustainably, adapted to evolving client needs, and integrated AI into both operations and service delivery.Don breaks down what it takes to grow a nearshore software company in a competitive market, how to retain clients over the long term, and why balancing automation with personalization is critical in today’s AI-driven landscape.Don shares:How First Factory scaled its nearshore development modelStrategies for building and maintaining long term client relationshipsThe role of AI in modern software development and business operationsHow to balance automation with human touch in client engagementWhy flexibility is key to sustainable growth in B2B servicesIf you're in SaaS, software development, or scaling a service based business, this episode offers practical insights on growth, retention, and leveraging AI without losing the human element.Don Gregori LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ First Factory  Website: https://firstfactory.com

In this episode of Built to Scale: B2B Growth, we sit down with Matt Proctor, National Sales Director at KwickPOS, a fast-growing POS solutions provider helping restaurants and hospitality businesses streamline operations and scale efficiently.With a strong background in the restaurant industry, Matt brings a unique operator-first perspective to building and selling point of sale systems. He shares how real-world experience shapes product development, customer support, and long-term growth strategies in a competitive market.Matt breaks down what it really takes to scale a POS company today, from building brand recognition through digital channels to leveraging video content and strengthening customer relationships during rapid growth.Matt shares:Proven growth strategies for scaling a point of sale businessHow to build brand awareness in a crowded and competitive marketWhy video content is becoming essential for modern B2B marketingThe importance of customer support and retention during scalingHow his restaurant background influences product and sales strategyIf you're a founder, operator, or marketer in SaaS, hospitality tech, or B2B growth, this episode delivers practical insights on scaling sustainably while staying close to your customer.Matt Proctor’s LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ KwickPOS  Website: http://www.kwickpos.com

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Archie Williamson, CEO of Diversified Systems, to explore what it really takes to build a business that lasts for decades.With more than 36 years of entrepreneurial experience, Archie shares the strategies that helped him scale a technology company serving both commercial and federal markets. The conversation covers strategic partnerships, mergers and acquisitions, evaluating emerging technologies like AI, and why mentorship and strong financial planning are critical for long term growth.Archie also explains why sustainable companies focus on consistent progress instead of chasing quick wins, and how leaders can build businesses designed to thrive in complex industries like government contracting.If you're a founder, executive, or business leader interested in business growth, strategic partnerships, AI adoption, government contracting, and long-term entrepreneurial success, this episode offers practical insights from decades of experience.What You’ll LearnLong-term strategies for sustainable business growthThe role of strategic partnerships, mergers, and acquisitionsHow to evaluate and adopt AI technology in a growing companyWhy mentorship and advisory groups matter for leadership developmentFinancial planning and banking relationships that support scalingLessons from building a business that lasts more than three decadesArchie Williamson’s LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ 

In this episode of Built to Scale: B2B Growth, we sit down with Ishan Rakshit, Co-Founder of Sortment, to unpack what it really takes to build a sustainable business in today’s crowded tech market. Ishan shares lessons from founding multiple companies, how his thinking has evolved as AI reshapes team structures, and why many traditional approaches to scaling sales are no longer sustainable.We also dig into one of the biggest challenges in modern marketing, personalization. From e-commerce to B2B, the expectation for relevant, tailored messaging is higher than ever, but execution is harder than most teams realize. Ishan explains where personalization breaks down, how data and AI are converging to change the game, and what founders and operators should focus on if they want growth that lasts.Ishan shares:Why the traditional playbook for scaling sales is becoming unsustainableThe real challenges behind personalization in e-commerce and B2B marketingHow to build products that reduce the sales burden by meeting real customer needsWhat AI changes about team structure, productivity, and internal workflowsHow to stay adaptable as a founder in saturated, fast-moving marketsWhy communication between teams is a growth lever, not a soft skillWhere AI is heading next, and how it will enhance, not replace, human teamsIshan Rakshit’s LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Sortment  Website: https://sortment.com/

In this episode of Built to Scale: B2B Growth, we sit down with Dr. Damodar Sahu, Co-Founder and Chief Growth Officer at Data Safeguard Inc., to unpack why data privacy has become one of the most critical business challenges of the digital age.As data breaches accelerate and synthetic fraud becomes more sophisticated, Dr. Sahu explains why privacy is no longer just a regulatory requirement, but the foundation of trust between companies, customers, and technology. We explore how enterprises can move beyond checkbox compliance, the role of automation in privacy governance, and how AI can both create risk and become a powerful line of defense.Dr. Sahu also shares insights on AI governance, continuous privacy monitoring, and why treating data with dignity is essential for long-term digital trust.What We Cover in This EpisodeWhy data privacy is the first line of defense against breachesThe rapid rise of synthetic fraud and how it impacts financial securityHow often data breaches really happen and why the risk is growingWhy privacy must be automated and continuous, not reactiveThe evolving role of AI in privacy compliance and fraud preventionHow trust in technology is built slowly while innovation moves fastDr. Damodar Sahu LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Data Safeguard Inc  Website: https://www.datasafeguard.ai/

In this episode of Built to Scale: B2B Growth, we sit down with Praveen Puram, CEO and Co-Founder of Spearsoft, an AI-led quality engineering company helping enterprises modernize testing, automation, and software reliability.Praveen shares his journey from corporate leadership to entrepreneurship and explains how artificial intelligence is fundamentally reshaping quality engineering. We dive into why the focus is shifting from simply asking “did it work?” to predicting “will it work tomorrow?”, and how AI enables faster, smarter, and more resilient testing processes.You will also hear Praveen’s practical guidance for CIOs and technology leaders evaluating AI initiatives, including how to prepare data, choose the right AI vendors, and avoid common implementation pitfalls.If you are a CIO, engineering leader, or SaaS founder navigating AI adoption in complex enterprise environments, this episode offers clear insights on using AI to enhance human capability, accelerate delivery, and build future-ready quality systems.In this episode, we cover:Praveen’s transition from corporate roles to founding SpearsoftHow AI is transforming quality engineering and software testingWhy data readiness is critical before implementing AIHow AI accelerates test case creation and automationWhat CIOs should look for when selecting AI vendorsWhy AI augments engineers rather than replacing themHow professionals can stay relevant as AI adoption acceleratesPraveen Puram LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Spearsoft  Website: https://spearsoftech.com/Home

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Andrew Fritts, CEO of Augment AI, to explore how AI and data-driven strategies are transforming B2B sales.Andrew shares insights into Augment AI’s relationship operating system, which helps companies align sellers and buyers for better outcomes. They discuss the philosophy of outcome-based revenue, the power of personalization in decision-making, and navigating the complexities of multiple stakeholders in modern B2B sales.This conversation also tackles the realities of lengthening sales cycles, common misconceptions about sales processes, and the patterns that drive successful go-to-market strategies. If you’re a sales leader, SaaS founder, or B2B professional, this episode provides actionable ideas for building durable relationships, improving revenue predictability, and leveraging AI to scale smarter.Key TakeawaysOutcome-based revenue is critical for modern B2B sales success.Personalization drives better decision-making and customer alignment.Sales cycles are lengthening, requiring adaptable strategies.Stakeholder complexity is a central challenge in B2B sales.“Fit beats pitch” in today’s relationship-driven sales environment.Losing fast is an important strategy for learning and iteration.Every transaction should be approached as a proof of concept.Augment AI helps teams align sellers and buyers for measurable outcomes.Sustainable growth relies on focusing on relationships, not just metrics.Technology enhances sales, but human-centric strategies remain key.Andrew Fritts LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Augment AI  Website: https://www.augment.co/

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Nazar Davyda, co-founder and CEO of GoTo-U, a groundbreaking EV charging platform transforming how electric vehicle owners find and reserve charging stations.Based on his journey from a small installation company to a full reservation platform, Nazar shares the lessons he learned while navigating rapid growth, market shifts, and challenges during the pandemic. He reveals how trust, a strong team, and a clear vision became the foundation for scaling GoTo-U into a reliable, revenue-generating platform.If you’re a founder, entrepreneur, or innovator in tech, energy, or SaaS, this conversation highlights how understanding market pain points, leveraging technology, and building for predictability can accelerate growth and create lasting impact.Key TakeawaysSustainable growth comes from identifying real market pain pointsEarly problem detection can spark innovative solutionsTransitioning to online platforms is crucial during crisesBuilding a strong, trusted team is essential for scalingPredictable services lead to predictable revenueFirst sales are often the hardest for startupsTrust is a cornerstone of business relationshipsTesting products in smaller markets prepares for larger launchesStrategic investment in technology drives significant returnsA clear company vision guides growth through uncertaintyNazar Davyda LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ GoTo-U Website: https://goto-u.com/en

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Antonio Figueroa, CEO of Raken AI Labs, to explore how artificial intelligence is transforming the way small and mid-sized businesses compete and grow.Antonio shares his journey from corporate leadership to entrepreneurship, and how that shift led him to build AI solutions focused on real-world business problems, not hype. The conversation dives into what it takes to launch and scale AI driven products, the challenges of expanding from Latin America into the U.S. market, and why speed, adaptability, and trust are critical for sustainable growth.This episode is a must-listen for founders, operators, and B2B leaders looking to leverage AI in a practical, cost-effective way while navigating competitive and rapidly changing markets.Key TakeawaysAI is now accessible and impactful for small and mid-sized businessesThe move from corporate life to entrepreneurship is often driven by purpose and impactPractical AI solutions help smaller companies compete with larger playersSpeed and adaptability are essential in fast-moving marketsTrust and relationships matter when entering new marketsAI should solve real operational and revenue problemsClear differentiation is required in crowded AI and SaaS spacesIdea validation is critical before scalingHiring slowly helps manage costs and riskReinvention is necessary as markets evolveAntonio Figueroa LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Raken AI Labs Website: http://www.rakenailabs.com/

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Paul Selway, Co-Founder and President of Red Path, to unpack what it really takes to scale a B2B services company in a rapidly changing market.Paul shares his journey from the corporate world to entrepreneurship, and how the idea behind Red Path was born from a critical gap between sales and service teams. The conversation dives into the realities of scaling, including the importance of structured management, clear roles, strong data governance, and maintaining cash flow during periods of uncertainty.They also explore how AI is reshaping B2B operations, not as a replacement for people, but as a tool to increase productivity, streamline processes, and support better decision making. Paul offers practical insights on customer satisfaction, resilience, and why founder communities and peer networks matter more than ever.This episode is a must listen for B2B founders, operators, and leaders navigating growth, operational complexity, and the evolving role of AI in modern businesses.Key Topics CoveredScaling B2B companies with structure and clarityThe origin of Red Path and the sales and service alignment gapData governance challenges in growing organizationsAI as a productivity and efficiency driver in B2B operationsCash flow management and long-term business survivalThe role of customer satisfaction in sustainable growthBuilding resilience and culture during market shiftsWhy founder networking is a competitive advantagePaul Selway LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ RedPath Website: https://redpathcg.com/

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Hemant Madaan, CEO and Founder of Jump Growth, to explore how AI is reshaping product development, startup execution, and the future of entrepreneurship.Hemant shares his journey building AI-driven digital products for startups and explains why founders must evaluate the three critical pillars before launching a business: cash, customer, and capacity. The conversation dives deep into how AI is dramatically reducing the time it takes to go from idea to MVP, while simultaneously increasing competition across the startup ecosystem.You will learn how founders can leverage AI for market research, product design, and development, why execution and distribution matter more than ideas, and how to stay differentiated in a rapidly evolving SaaS and AI landscape. Hemant also shares insights on building global teams, aligning culture, and where the next major opportunities in AI and robotics are emerging.This episode is a must-listen for startup founders, SaaS operators, product leaders, and anyone building or scaling in the age of AI.Key TakeawaysIdeas are easy; execution is the real challengeBuilding products is faster than ever, and competition is fiercer than everCustomer needs must drive every product decisionHonest feedback beats founder intuitionMarketing and differentiation are no longer optionalAI is foundational infrastructure, not a trendHemant Madaan LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ JumpGrowth Website: ⁠⁠⁠https://jumpgrowth.com/

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Thiago Maior, CEO of EZOps Cloud, to explore what it really takes to scale a tech business across borders.Thiago shares his entrepreneurial journey from Brazil to the United States and the challenges of building a company in a new market, from cultural differences to establishing credit and trust. He explains how adapting to local business dynamics and clearly communicating value were critical to EZOps Cloud’s growth.The conversation also dives into the rise of remote work and how distributed teams have enabled access to global talent while maintaining a competitive edge. Thiago breaks down how AI is transforming marketing, customer interactions, and internal operations, positioning it as a powerful growth tool that supports engineers rather than replacing them.This episode is packed with insights for founders, operators, and B2B leaders interested in international expansion, remote team building, and using AI to scale smarter.Key topics covered:Building a tech company as an international founderScaling a business in the US marketRemote work and global talent strategiesUsing AI to automate processes and drive growthWhy AI should assist humans, not replace themThiago Maior LinkedIn Profile: ⁠⁠⁠⁠LinkedInEZOps Cloud Website: ⁠⁠⁠https://ezops.cloud/

In this episode of Built to Scale: B2B Growth, Rym Benchaar talks with Esther Poulsen, Founder and CEO of Raare Solutions LLC, about building long-lasting client relationships, competing with larger firms, and driving growth in the marketing operations space. Esther shares her journey working with luxury and high-stakes brands, emphasizing the importance of personalized service, trust, and consistent performance in client retention.Listeners will learn how small agencies and B2B service providers can thrive by focusing on their core strengths, understanding the customer journey, and delivering exceptional engagement. Esther also shares insights on being a women-owned business in a competitive market and strategies to elevate long-term client loyalty.Key Takeaways:Personalized service is critical for client retentionSmaller firms can compete with larger agencies by focusing on niche expertiseUnderstanding the customer journey improves engagement and loyaltyRetention strategies are essential, even for businesses with long sales cyclesTrust and consistent performance build durable client relationshipsWomen-owned businesses can leverage networks to elevate each otherHigh-value and luxury clients require ongoing engagement and communicationEsther Poulsen LinkedIn Profile: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ Raare Solutions Website: ⁠⁠⁠https://raaresolutions.com/

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Cameron Bannister, Co-Founder and CEO of Freebyrd, to unpack her journey from working as a traveling hairstylist to building a tech platform that supports independent beauty professionals.Cameron shares how firsthand experience in the beauty industry helped her identify real operational pain points, from scheduling challenges to income instability. She explains how those insights shaped Freebyrd, why pivoting was essential to the company’s survival, and how navigating the COVID 19 pandemic forced hard decisions and rapid adaptation.The conversation also offers an honest look at entrepreneurship without venture capital. Cameron discusses why she chose to remain independent, the realities of fundraising, and how focusing on customers instead of investors helped her build a more resilient business.This episode is a must-listen for founders, bootstrapped SaaS operators, and anyone building technology for service-based industries.Key Topics CoveredTransitioning from service provider to tech founderIdentifying real pain points through lived experienceWhy pivoting is a healthy part of startup growthLessons learned navigating COVID-19 as a founderThe pros and cons of raising capital versus staying independentBuilding resilience and confidence through failureWhat’s next for Freebyrd and the focus on simplificationCameron Bannister LinkedIn Profile: ⁠⁠⁠LinkedIn⁠⁠⁠ Freebyrd Website: ⁠⁠https://freebyrd.pro/

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Patrick Stuart Constant, CEO of Sociaaal, a company focused on building, launching, and scaling mobile apps for Gen Z audiences.Patrick shares his journey to becoming a CEO and how Sociaaal has achieved 100 percent growth in just six months while remaining break-even, challenging traditional startup expectations around growth at all costs. He explains why prioritizing profitability alongside scale has been critical to the company’s success.The conversation dives into user-centric product development, the marketing channels driving real traction today, and how Sociaaal is leveraging Gen AI to dramatically reduce advertising costs and speed up creative production. Patrick also outlines how AI is integrated across the business, from marketing to operations, and why data-driven decision-making and a lean team structure are essential for sustainable growth.This episode is a must listen for founders, operators, and investors building consumer apps, Gen Z platforms, or AI powered growth engines.Key Topics CoveredScaling Gen Z mobile apps in a competitive marketAchieving rapid growth while staying break evenWhy profitability is no longer optional for startupsUsing TikTok and Google to drive user acquisitionHow Gen AI is transforming mobile app advertisingBuilding lean teams with AI-powered workflowsData-driven decision-making for sustainable scaleFuture growth plans, partnerships, and fundraisingPatrick Stuart-Constant LinkedIn Profile: ⁠⁠LinkedIn⁠⁠ Sociaaal Website: ⁠https://enthu.ai⁠

In this episode of Built to Scale: B2B Growth, host Rym Benchaar speaks with Tushar Jain, co-founder of EnthuAI, about the evolving role of AI in contact centers and the challenges of scaling a SaaS business.Tushar shares his entrepreneurial journey, the lessons learned from failures, and how AI can transform customer experience by providing real-time insights and enhancing sentiment analysis. He also discusses the importance of trust, security, and ROI when implementing AI solutions and explains why the future of AI in contact centers is about assisting, not replacing, human agents.This episode is perfect for SaaS founders, AI enthusiasts, and anyone interested in the intersection of technology, customer experience, and business growth.Key TakeawaysEntrepreneurship often comes with failures and learning momentsAI is becoming essential infrastructure for modern contact centersReal-time insights are increasingly demanded by customersCustomer sentiment is now a critical KPI for successTrust and security are major concerns in AI adoptionDriving ROI remains a significant challenge for SaaS companiesHigh implementation costs can be a barrier to AI adoptionFuture AI solutions are designed to assist, not replace, humans.Rapid market evolution requires adaptability and forward thinkingLeveraging existing AI infrastructure is key to building scalable solutionsTushar Jains LinkedIn Profile: LinkedIn EnthuAI Website: https://enthu.ai

In this episode of Built to Scale: B2B Growth, host Rym Benchaar sits down with Brian Sampson, founder of Plugg Technologies, to explore the opportunities and challenges of scaling businesses in Latin America. Brian shares his personal entrepreneurial journey from the Midwest to San Francisco and discusses how nearshoring to Latin America can offer US companies unique advantages.Listeners will gain insights into:Building businesses in dynamic, fast-changing marketsThe creative problem-solving mindset needed to thrive in chaosHow time zone alignment and cultural understanding can drive operational successPractical advice for early-stage startups looking to scale efficientlyWhether you’re in startup growth, SaaS, nearshoring, or international business expansion, this conversation highlights the strategies and mindset required to scale effectively across borders.Connect with Brian Sampson:LinkedIn: https://www.linkedin.com/in/briansamson/Plug Technologies Website: https://plugg.tech/meet-the-founder/

In this episode of Built to Scale: B2B Growth, we sit down with Karoline Souza, Co-Founder & COO of EyePegasus, a cutting-edge cloud-based EHR and practice management platform for optometry. Based in Orange County, EyePegasus delivers intuitive, all‑in‑one software designed to streamline operations—from e‑prescribing and digital faxing to device integrations and patient communications—helping practices scale with ease.Karoline shares:Her journey as a psychologist turned tech co‑founderHow EyePegasus empowers practices to go paperless and work securely across all devicesWhy streamlined workflows and real-time insights free up valuable time for patient careIf you're in healthcare tech, practice management, or scaling a SaaS platform, this conversation highlights how smart design and empathy can improve both efficiency and experience.Karoline Souza’s LinkedIn Profile: LinkedInEyePegasus Website: https://eyepegasus.com/

In this episode of Built to Scale: B2B Growth, we sit down with Vijitha Kaduwela, Partner at Kavi Global, to explore how they’re revolutionizing logistics and analytics through AI and cloud-powered insights. Vijitha brings deep expertise in data analytics and AI, leading Kavi Global’s drive to help companies—from logistics providers in Arizona to educational institutions—unify fragmented data, forecast more accurately, and automate complex workflowsWe cover:How smart analytics are enhancing fleet management, demand forecasting, and real-time decision-makingUsing AI to detect anomalies and prevent fraud across industriesBringing all data together—from finance to operations—to unlock strategic, data-driven business outcomesIf you're leading logistics, operations, education, or any data-driven initiative, this conversation offers hands-on insights into scaling intelligence and clarity across your organization.Vijitha Kaduwela’s LinkedIn Profile: LinkedInKavi Global Website: https://www.kaviglobal.com/

In this episode of Built to Scale: B2B Growth, we sit down with Jess Reagan, Co‑Founder & CRO of Paiv, to explore how they’re using AI‑enabled field sales technology to turbocharge home‑exterior businesses. Jess brings over 20 years of frontline sales and SaaS growth experience—and a unique background as a storyteller—to share how they're helping trades scale faster, smarter, and more profitably.We dive into:How Paiv uses AI agents and conversational video to boost field rep performanceScaling revenue from $0 to $5M ARR in under two yearsBuilding partner integrations with JobNimbus, ServiceTitan & moreThe power of voice, hustle, and grit in modern GTM strategiesWhether you lead a trade, manage field sales, or build GTM tech, this episode offers actionable strategies and a real-world playbook for scaling revenue from the front lines.Jess Reagan’s LinkedIn Profile: LinkedInPaiv Website: https://www.paiv.ai/

In this episode of Built to Scale: B2B Growth, we sit down with Mark Wright, VP of Sales at Kognitos, to dive into the cutting edge of enterprise-scale automation powered by AI. With a track record from UiPath to Zeitworks and now leading go-to-market strategy at Kognitos, Mark shares how the company is democratizing automation—putting powerful, safe, and explainable AI tools directly into the hands of business users across industries like finance, customer support, IT, and legal.We explore:The rise of "Agentic AI" and its role in reliable, human-like task executionWhy Kognitos is bridging the gap between legacy RPA and next-gen generative AIHow enterprises can reduce total cost of ownership and shorten time-to-valueReal-world use cases: auto-write, auto-debug, invoice processing, and more.If you're leading a sales, finance, or IT team and want to unlock automation with full control and explainability, this episode offers actionable strategies to scale smarter.Mark Wright’s LinkedIn Profile: LinkedIn kognitos.comKognitos Website: https://www.kognitos.com/

In this episode of Built to Scale: B2B Growth, we sit down with Tushneem Dharmagadda, Founder & CEO of HubEngage, to explore the future of internal communications and employee engagement in hybrid workplaces. With a background in mobile technology and gamification, Tushneem shares how HubEngage evolved from a retail pilot for Whole Foods into a comprehensive, multi-channel platform used by major brands to connect with every team member—whether they’re in-office, remote, or on the plant floor.We dive into:The power of gamified communication to boost productivity and moraleHow HubEngage consolidates messaging, recognition, surveys, chat, and digital signageReal-world results: reaching 100% of a workforce and cutting communication tool expenses by up to 5xIf you manage hybrid teams, internal comms, or HR, this conversation offers real-world insights and strategies for building meaningful engagement at scale.Tushneem Dharmagadda’s LinkedIn Profile: LinkedInHubEngage Website: https://hubengage.com/

In this episode of Built to Scale: B2B Growth, we sit down with Natalie Kaminski, CEO and Co-Founder of JetRockets, to discuss how she’s built a global software development agency with empathy, transparency, and a strong founder-first mindset.With 20+ years in tech, Natalie shares her journey from launching MVPs on Elance to leading a team of 60+ engineers across 5 countries. We dive into JetRockets’ venture studio model, her bold team relocation during geopolitical upheaval, and how her company helps non-technical founders—especially women—bring their SaaS ideas to life with flexible engagement models.Whether you’re building your first product or leading a dev team, this conversation is packed with real-world insights on scaling software companies with purpose.Natalie Kaminski’s LinkedIn Profile: LinkedInJetRockets Website: https://jetrockets.com/

In this episode of Built to Scale: B2B Growth, we dive into the world of real-time business intelligence with Yoni Rubin, CEO of MRGN. Yoni brings a unique blend of experience—15 years as a tech COO, leading $250M in fundraising (including an IPO and NYSE up‑list), and mentorship at Techstars—to tackle how small- and mid-sized businesses can access enterprise-level insights without the enterprise price tag.We unpack MRGN’s AI-powered budgeting platform, which transforms manual spreadsheets into automated, strategic decision systems. Yoni shares three actionable steps for founders to leverage AI today and explains how his team designed MRGN to support real-time BI and solver-level guidance for SMBs . Whether you're a finance leader or startup founder, this conversation offers a deep dive into building data-driven resilience at scale.Yoni Rubin's LinkedIn Profile: LinkedInMRGN Website: https://mrgn.ai/

In this episode of Built to Scale: B2B Growth, we sit down with Paul Shahriari, Founder & Chief Innovation Officer of Ecomedes, a leading cloud platform designed to simplify sustainable decision-making in construction and building design. Paul discusses how Ecomedes aggregates comprehensive sustainability data on products like flooring, paint, lighting—and makes it easy for architects, engineers, and manufacturers to make greener choices.Paul shares insights from his 25+ years as a green-building expert—highlighting how Ecomedes has helped clients save hundreds of thousands in efficiency gains each quarter by automating the sourcing of sustainable materials. You'll get an insider look at how the platform enables tailored, data-driven selections— like a Whole Foods for green buildings—and why sustainability is not just an environmental strategy, but a critical business decision.Whether you're in AEC, manufacturing, or sustainability leadership, this episode offers practical lessons on integrating environmental impact into scalable business growth.Paul Shahriari's LinkedIn Profile: LinkedIn Ecomedes Website: https://www.ecomedes.com/

In this episode of Built to Scale: B2B Growth, we speak with Jeff Walter, Founder and CEO of LatitudeLearning, Inc., about transforming learning management for extended enterprise customers. Jeff brings over 30 years of experience in software across manufacturing, healthcare, insurance, and financial services.He shares how LatitudeLearning helps organizations train partners, resellers, dealers, and end-users through a scalable SaaS LMS construction. With its award‑winning SurefireSetup methodology, Jeff discusses how to turn training programs into strategic business assets that boost engagement, performance, and retention.Whether you lead training initiatives, manage partner networks, or seek to scale your extended enterprise effectively, Jeff's insights offer a roadmap for aligning learning strategies with business outcomes.Jeff Walter's LinkedIn Profile: ⁠LinkedIn⁠LatitudeLearning Website: ⁠https://www.latitudelearning.com/

In this episode of Built to Scale: B2B Growth, we sit down with John Dogru, CEO and Founder of 3DOS, to explore how his company is pioneering on-demand, decentralized manufacturing through blockchain-powered 3D printing. 3DOS connects designers, manufacturers, and consumers in a peer-to-peer network where products are produced locally in hours, eliminating inventory waste and enabling creators to earn royalties on every printJohn shares his journey from leading engineering at Dell and GE Aviation to launching 3DOS, and dives into how blockchain secures intellectual property, enforces royalties, and fosters a trust-based platformLearn how this innovative model is redefining manufacturing logistics and sustainability while empowering global access to production.Whether you're interested in supply chain innovation, blockchain applications, or sustainable manufacturing, this episode reveals how decentralization can drive scalable impact.John Dogru's LinkedIn Profile: LinkedIn3DOS Website: https://3dos.io/

In this episode of Built to Scale: B2B Growth, hosts Rym and Eric sit down with Casey Zeman, the visionary founder and CEO behind EasyWebinar, to explore how his platform is revolutionizing virtual events for businesses and coaches.We dive deep into the power of high-converting webinars—from live and automated sessions to evergreen funnels—that empower sales teams to connect authentically at scale. Casey shares real-world stories from clients driving $300K–$600K per month using his TribeMinded system, along with actionable tips on webinar automation, audience engagement, and conversion psychology.Whether you're scaling revenue, launching courses, or building thought leadership, this episode reveals how to transform digital events into a powerhouse growth engine.Casey Zeman's LinkedIn Profile: Casey ZemannavidEasyWebinar Website: https://easywebinar.com/

In this episode of Built to Scale: B2B Growth, we sit down with Alex Gopshtein, Co-founder of Pitchbox, to explore how his company is transforming link-building and outreach through automation and AI-driven personalization. Pitchbox is a comprehensive platform designed to streamline link prospecting, campaign management, and outreach for SEO professionals and digital marketers. Alex shares insights into the challenges of traditional outreach methods and how Pitchbox addresses these issues by providing advanced tools for prospecting, email management, and performance tracking. He discusses the importance of maintaining email deliverability, the role of AI in personalizing outreach at scale, and how Pitchbox integrates with top SEO tools to enhance efficiency. Whether you're an SEO professional, digital marketer, or business leader, this conversation offers valuable perspectives on leveraging technology to optimize outreach strategies and drive business growth.Alex Gopshtein's LinkedIn Profile: LinkedInPitchbox Website: https://pitchbox.com/

In this episode of Built to Scale: B2B Growth, we sit down with Ben Fellows, Founder and CEO of LoopQA, to explore how his company is redefining quality assurance (QA) for high-growth startups and enterprises. LoopQA specializes in providing embedded QA engineers who combine critical thinking with AI-accelerated workflows, ensuring efficient and effective testing processes.Ben shares his journey from leading operations at a startup to founding LoopQA, driven by the need for a more strategic approach to QA. He discusses the importance of emotional intelligence in QA roles, the challenges of building QA processes from scratch, and how LoopQA's unique methodology helps clients achieve faster releases without compromising on quality.Whether you're a startup founder, product manager, or engineering leader, this conversation offers valuable insights into building scalable QA strategies that align with your business goals.Ben Fellows' LinkedIn Profile: LinkedInLoopQA Website: https://www.workwithloop.com/

In this episode of Built to Scale: B2B Growth, we sit down with Brad Cross, Chief Revenue Officer at Upflow, to explore how his company is revolutionizing accounts receivable management through Financial Relationship Management (FRM). Upflow's innovative platform helps businesses streamline their cash collection processes, reduce Days Sales Outstanding (DSO), and enhance customer relationships.Brad shares insights into the challenges of traditional accounts receivable systems and how Upflow addresses these issues by providing real-time analytics, automated workflows, and seamless integrations with existing financial tools. We discuss the importance of aligning finance and customer success teams to create a more cohesive and efficient approach to cash collection.Whether you're a finance professional, business leader, or interested in optimizing your company's cash flow, this conversation offers valuable perspectives on leveraging technology to drive growth and efficiency.Brad Cross's LinkedIn Profile: LinkedInUpflow Website: https://upflow.io/

In this episode of Built to Scale: B2B Growth, we sit down with Chris Redd, CEO of 360 Digital Marketing LLC, to explore how his agency is transforming digital marketing strategies for businesses worldwide. 360 Digital Marketing LLC offers a comprehensive suite of services, including web design, SEO, social media advertising, AI-driven chatbots, and lead generation, aiming to deliver measurable results and drive business growth.Chris shares insights into the challenges businesses face in the digital landscape and how 360 Digital Marketing LLC addresses these issues by providing tailored solutions that enhance online presence and customer engagement. We discuss the importance of integrating innovative technologies, such as AI bots and real-time lead generation, to stay ahead in the competitive market.Whether you're a startup looking to establish your brand or an established company aiming to scale, this conversation offers valuable perspectives on leveraging digital marketing to achieve your business goals.Chris Redd's LinkedIn Profile: LinkedIn360 Digital Marketing LLC Website: https://www.360digimarketing.com/

In this episode of Built to Scale: B2B Growth, we sit down with Cliff Pollan, Co-Founder and CEO of Welo, to explore how his company is transforming virtual collaboration. Welo offers immersive virtual spaces that replicate the look, feel, and flow of in-person gatherings, aiming to bridge geographical gaps and foster genuine human connections in remote work environments.Cliff shares insights into the challenges of traditional video conferencing tools and how Welo addresses these issues by providing dynamic, visually engaging spaces that enhance team interactions. We discuss the importance of creating a welcoming virtual experience that strengthens community and collaboration, as well as Welo's mission to make distributed work more human, collaborative, and fun.Whether you're a remote team leader, a digital workspace enthusiast, or someone interested in the future of work, this conversation offers valuable perspectives on leveraging innovative technology to enhance virtual collaboration.Cliff Pollan's LinkedIn Profile: LinkedInWelo Website: https://www.welo.space/

In this episode of Built to Scale: B2B Growth, we sit down with Zeke Camusio, CEO of Data Speaks, to explore how his company is transforming marketing analytics through AI-driven attribution models. Data Speaks specializes in helping businesses understand the true drivers behind their sales, enabling more informed and effective marketing decisions.Zeke shares insights into the challenges of traditional attribution methods and how Data Speaks addresses these issues by providing a more accurate and holistic view of marketing performance. We discuss the importance of breaking down data silos, the role of AI in modern marketing analytics, and strategies for building a data-driven culture within organizations.Whether you're a marketing professional, business leader, or data enthusiast, this conversation offers valuable perspectives on leveraging advanced analytics to drive growth and efficiency.Zeke Camusio's LinkedIn Profile: LinkedInData Speaks Website: https://dataspeaks.ai/