Bridging Data and Human Connection: Building Marketing That Actually Converts with Vi Wickam

In this episode, we sit down with Vi Wickam, entrepreneur and digital marketing strategist, to explore what it really takes to turn digital marketing from guesswork into a predictable growth engine.Vi shares how businesses can use data, clear messaging, local SEO, Google Ads, and AI to attract better leads and measure what actually drives results. We also discuss the importance of connecting data with human stories, building trust with customers, and creating marketing that doesn't just get attention but actually converts.Beyond marketing, Vi brings a unique perspective as an inspirational musician, showing how strategy and creativity can work together to create meaningful connections.If you're a business owner looking to make your marketing more focused, measurable, and effective, this conversation is packed with practical insights you can put into action.#DesignWavePodcast #ViWickam #DigitalMarketing #MarketingStrategy #SEO #GoogleAds #AI #BusinessGrowth #LeadGeneration #Branding #CustomerExperience #Entrepreneurship #Marketing #PodMatch