Bridging the Canyon Between Marketing and Sales | Chris Wallace

"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently. This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in. In this episode, you’ll hear Chris’ solution on how to bridge the canyon between your marketing and sales teams. Listen in. Resources and links discussed:Connect with ChrisLearn more about InnerViewCheck out the brand transfer score blogFollow Brian on Twitter @bmassey Learn more about Conversion Sciences