PODCAST · business
LPO: Landing Page Optimization
by WebmasterRadio.FM
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
Episodes
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How To Use Persuasion To Build Trust With Calum Coburn
When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally. Calum Coburn is the Director and Vice President of The…
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What The Data Says About Turning Marketing Leads Into Sales
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, automated lead...
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What The Data Says About Podcasting | Rob Walch
What would it look like if you could give your digital brand a human voice? On today’s Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site.
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The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a…
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You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with exceptions to your rules. It's hard for businesses to find a place for...
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Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg
n this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change.
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What Data Tells Us About Email | Liz Willits
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email. Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original…
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How to Know if Your CMO is Lost in the Weeds | Laura Patterson
"CMOs are abdicating their strategic position in their businesses." Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks. Laura has been focused on performance…
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Bridging the Canyon Between Marketing and Sales | Chris Wallace
"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked…
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Understanding Marketing Through Time, Expertise, and Interest
Having a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work? Come to think of…
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Why B2B Marketers Shouldn't Mourn the Death of the Funnel
People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers…
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Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey
Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so...
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How to AB Test Your Copy | Olivia Ross
We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to…
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Do This First: How to Improve Website Performance According to Google | Lukas Haensch
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting…
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Understanding Your Users: Leveraging Tools to Grow Your Website
Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights. We install something like Hotjar on every one of our client sites when optimizing. Tools like Hotjar are a part of what I call ‘the...
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Agency Relationships with Garrett Mehrguth
In this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship. You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the...
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The People Behind The Numbers | Evan Hill
Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show. What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact. Tips on Conversation with Executives: Gain…
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Two Scientists: The New Way Redesign | Joel Harvey & Brian Massey
On this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be...
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The People Behind The Numbers | Evan Hill
Key Takeaways: Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.Tips on Conversation with Executives: Gain knowledge...
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Optimizing Your Testing Program with Ton Wesseling
Tim Ash speaks to the founder of Testing.Agency about the common mistakes that split testers make, the limitations of tactical testing and the need for periodic site redesigns, and Ton's past life as a techno-music DJ in Holland. Don't miss this final episode of the LPO podcast!
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Creating Video Ads That Convert with Jake Larsen
Tim Ash speaks with the CEO of Video Power Marketing about how to make YouTube paid ads work for your business. He covers display formats, calls-to-action, timing, and the best way to remarket or find look-alike audiences. Jake's Hollywood origins are also revealed..
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Social Media ROI with Dennis Yu
BlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don't miss this fast paced discussion and the story of his crazy attempt to swim off of Alcatraz without a wetsuit - not to be missed!
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Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd
Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd as Tim Ash speaks to the founder of Working Planet about the need to better understand the value of your customer segments, and how that informs your CRO and what you should be willing to pay for traffic. He also...
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Mapping Content to Buying Stages with Arnie Kuenn
Mapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!
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Big Company CRO with Mike Loveridge
Tim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear...
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The Politics of Ecommerce Website Redesigns with Khalid Saleh
Tim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He also chats about Khalid’s run-ins with famous Secretaries of State Clinton and Kerry.
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Segmentation and Smart Targeting with Janet Driscoll Miller
Segmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl…
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Understanding Your Customer From All Side with Graham Cooke
Tim Ash speaks with Qubit’s CEO about understanding your prospects and customers to discover your most valuable segments across all channels. Find out why the mobile phone is your personal identifier, why Las Vegas treats their whales so well, and how Graham got to be in five major release movies...
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Analytics and Conversion with Nick Iyengar
Analytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar. Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of...
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Web Usability and Informal User Testing with Karl Gillis
Web Usability and Informal User Testing, how many people do you need for user testing and how flexible can you be for your selection as Tim Ash welcomes Karl Gilis, Co-Founder of AGConsult. Karl Gilis is co-founder and managing partner of AGConsult, Belgium’s leading web usability agency.…
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Real CRO with Michael Aagaard
Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings burn their boats on the shore, and have quickie weddings.
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Senior Conversion
Real CRO with Michael Aagaard - Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings burn their boats on the shore, and have quickie weddings.
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Psychological Architectures for Conversion with Brian Cugelman
Talking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive...
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Chris Gibbins from RedEye
Personalization with Chris Gibbins - Tim Ash speaks to Red Eye's head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it's potential in any size company. Also find out about Chris' artistic aspirations...
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Personalization with Chris Gibbins
Tim Ash speaks to Red Eye’s head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it’s potential in any size company. Also find out about Chris’ artistic aspirations…
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Peep Laja from ConversionXL
Split Testing Mistakes with Peep Laja - Tim Ash talks to Conversion XL's founder about common lading page testing mistakes, and how to avoid them. Peep's secret rock-and-roll hairstyle is also revealed for the first time... don't miss it!
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Content Marketing Essentials with Barry Feldman
Tim Ash speaks with a top content marketing consultant about the role of text within multimedia online experiences, how to understand the needs of your web visitors, the differences between downloadable and online content, and Barry’s rock and roll obsession.
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Stirring Up Innovation with Mona Patel
Tim Ash speaks to the author of the bestselling book Reframe about how to create a culture of innovation from the ground up. Get rid of your excuses and start contributing to the key problems that you need to solve. Also find out how parents torture their kids for three days on a luge run...
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Google Analytics Insights with Simo Ahava
Tim Ash speaks with the popular Google Analytics blogger about common analytics mistakes, the three essentials for doing analytics correctly, and even gets Simo to perform on his ukulele live!
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CRO Strategy for Advertisers
Tim Ash speaks with the CEO of Wordstream, who spoke on CRO Strategy for Advertisers: Proven Secrets for 5X Conversion Lift at Conversion Conference 2015 in Las Vegas
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Big Company CRO with Mike Loveridge
Tim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear...
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Essential Usability Research with Scott Gunter
Tim Ash speaks to the COO of Usability Sciences about how to collect user feedback before you commit to building your website, the challenges and constraints of mobile design, keys to creating cross-device experiences, and how to make wine in your bathtub at home...
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Generating Revenue with an Ecommerce Site with Tom Bowen
Attempting to generate revenue with an ecommerce site? Tim Ash helps generate website traffic with Tom Bowen President of WebsiteOptimizers.com. Peer into the history of online marketing and idenitfy the leaps and bounds the industry has made thus far. The Tips and tricks to thriving in this...
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Stop Ignoring Marketing Fundamentals with Theresa Baiocco
Tim Ash speaks with the founder of ConversionMax about marketing fundamentals often ignored by optimizers. Find out why segmenting your aaudience considering your competitors, performing a SWOT analysis, and defining the right positioning are still the keys to CRO success. Oh, and find out why...
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Winning Through Analytics and Audience Surveying with Dan McGaw
Tim Ash interviews the founder of Effin Amazing about the power and limitation of analytics, how to include voice-of-customer in your testing, and how to fall 25 feet of of a bridge in Ireland and survive - don't miss it!
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What Constitutes Good Websites and Landing Pages
Tim Ash speaks with Andy Crestodina, the Principal and Strategic Director of Orbit Media about his company helps other companies get better results with their sites. They also talk about the reasons for making a new website and what things could take it off track from a conversion perspective. We...
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Page Loading Speed Deep-dive with Tammy Everts
Tim Ash speaks with SOASTA.com’s Sr. Researcher and Evangelist about the critical and often-ignored essentials of faster loading pages. Learn how to speed up your rendering and improve conversions. Also hear about Tammy’s misadventures squeegeeing random strangers in a dust storm at Burning Man…
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Small Business Ecommerce Conversion with Alex Harris
Tim Ash talks to the AlexDesigns.com founder about the particular challenges of optimizing smaller ecommerce sites, the importance of qualitative voice-of-customer tools and how to avoid breaking bones while skateboarding.
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Manipulating Attention on Landing Pages with Oli Gardner
Tim Ash talks to the co-founder of Unbounce about design principles for directing and channeling attention on a landing page, the dangerous and misspent youth in a Scottish beehive factory also comes up - dont miss it!
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Multivariate Email Testing with Basile Fattal
Tim Ash speaks to one of the principals of 8Seconds about the intricacies of email testing and mobile conversion. Basile’s polyglot capabilities are also touched on… Don’t miss it!
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ABOUT THIS SHOW
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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WebmasterRadio.FM
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How many episodes does LPO: Landing Page Optimization have?
LPO: Landing Page Optimization currently has 167 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is LPO: Landing Page Optimization about?
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with...
How often does LPO: Landing Page Optimization release new episodes?
LPO: Landing Page Optimization publishes regularly with 167 episodes available. Check the episode list for the typical release schedule.
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You can listen to LPO: Landing Page Optimization on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
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LPO: Landing Page Optimization is created and hosted by WebmasterRadio.FM.
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