Bridging the Gap Between Knowing and Deciding in GovCon

In this episode, we have Judy Bradt back with us to discuss the gap between knowing and deciding in govcon and how to bridge it. Judy shares how to avoid hiding behind research, how to pursue small strategic wins without losing long-term direction, and why real, in-person connection still creates a competitive advantage in an AI-saturated world. If you care about building confidence, credibility, and momentum in complex systems, you'll get a lot out of this one.