Bridging the Impact Gap with the Agency-Brand Partnership with Nick Graham

When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research.00:00 Introduction and Welcome00:54 Meet Nick Graham: Insights Leader01:29 Challenges in Insights Partnerships02:11 Nick's Perspective on Insights Impact05:29 Real-Life Examples of Insights Failures09:48 Redesigning Brand-Agency Relationships14:57 Client-Side Responsibilities19:39 From Insights to Strategy26:07 Advice for Future Insights Leaders31:40 Conclusion and FarewellInsights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-networkLearn more about MRII → https://mrii.org/