BrightonSEO Recommendations & Google Warming - with Mark Williams-Cook

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO.Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex.BrightonSEO April 2025 Talk RecommendationsMark’s picks:https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saashttps://brightonseo.com/talks/does-structured-data-markup-influence-eeathttps://brightonseo.com/talks/fake-eeat-until-you-make-eeatJack’s picks:https://brightonseo.com/talks/data-driven-seo-a-framework-based-approachhttps://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attentionhttps://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger-brandsDr Peter Myers - Google Warming https://moz.com/blog/charting-the-google-algorithmChapters00:00 Introduction00:11 BrightonSEO Preparations and Excitement01:40 Diving Adventures in Brighton02:52 A Preview of Mark’s BrightonSEO Talk07:37 Upcoming BrightonSEO Talks and Recommendations08:23 Custom Event Tracking in GA4 for SaaS - Bengü Sarıca Dinçer09:13 Data-driven SEO: A Framewor Based Approach - Kazushi Nagayama11:25 Does Structured Data Markup Influence EEAT? - Jarno van Driel12:58 Query Counting for SEO - Daniel Foley Carter14:16 Fake EEAT until you make EEAT - Emma-Elizabeth Byrne18:22 Moderating and Live Podcast Plans19:48 Upcoming Show Floor Interviews and Live Podcast20:21 Google's Frequent and Volatile Updates21:34 Impact of AI on Search and Content25:27 Challenges with AI Accuracy and Reliability28:47 The Future of Personalized Search38:38 Concluding Thoughts and Future Plans